Find papers

IT 247

E-Commerce and Internet Marketing

TU BIM · Semester 7 · BIM curriculum effective from 2021

Requirement
required
Credits
3
Syllabus
4 sections

Syllabus

What this course covers and how the teaching time is divided.

course syllabus loaded.

E-Commerce and Internet Marketing Syllabus

Official TU PDF

Tribhuvan University

Faculty of Management

Office of the Dean

Bachelor of Information Management (BIM)

Course Title: E-Commerce and Internet Marketing

Course Code: IT 247

Semester: Semester 7

Nature of Course: required

Full Marks: 100

Pass Marks: 50

Credit Hours: 3 Cr.

Curriculum: BIM curriculum effective from 2021

Course Objective

:

The main objective of this course is to provide knowledge of different concepts of e-commerce and internet marketing to students. After completing this course, students will be able to

  • Understand different types of e-commerce and its importance to organizations,
  • Know about different e-commerce business models,
  • Understand technology infrastructure for e-commerce,
  • Know the process of building e-commerce applications,
  • Understand security threats and solutions to e-commerce transactions,
  • Know different payment systems for e-commerce and
  • Learn different concepts Internet marketing and learn to use different digital marketing tools available.

Course Description

:

This course covers different concepts of e-commerce including introduction, business models, technology infrastructure, building e -commerce applications, e-commerce security and payment systems. This course also covers different concepts of concepts internet marketing.

Course Contents:

Lecture hours show the approximate classroom time allocated to each unit.

Unit 1.Introduction to E-Commerce

4 hours
  • What is E -Commerce? Importance of E -Commerce
  • E -Commerce vs. E -Business
  • Technology Building Blocks
  • Unique Features of E -Commerce
  • E -Commerce Types
  • Understanding E-Commerce: Organizing Themes.

Unit 2.E-Commerce Business Models and Concepts

8 hours
  • E-Commerce Business Models
  • Major Business -to-Consumer (B2C) Business Models
  • Major Business -to-Business (B2B) Business Models
  • How E -Commerce Changes Business: Strategy, Structure, and Process.

Unit 3.E-Commerce Infrastructure

6 hours
  • The Internet: Technology Background
  • Internet Infrastructure and Access
  • The Web
  • Features and Serves of Internet and Web
  • Mobile Apps.

Unit 4.Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

8 hours
  • Imagine Your E-Commerce Presence
  • Building an E -Commerce Presence: A Systematic Approach
  • Choosing Software and Hardware
  • E -Commerce Site Tools
  • Building Mobile Website and Mobile Applications.

Unit 5.E-Commerce Security and Payment Systems

10 hours
  • E-Commerce Security Environment
  • Security Threats
  • Technology Solutions
  • Management Policies, Business Procedures, and Public Laws
  • E -Commerce Payment Systems.

Unit 6.Internet Marketing

12 hours
  • Introduction to Digital Marketing
  • Importance of Digital Marketing
  • SEO
  • On -Page and Off-Page Optimization
  • Concepts of Pay-Per-Click (PPC) Advertisement, Digital Display Advertising, E-Mail Marketing , Social Media Marketing , Mobile Marketing , and Web Analytics. Laboratory Works: The laboratory work includes developing an e -commerce web application and learning to use different digital marketing tools such as Google Ads, Google Search Console, Google Keyword Planar, Google Analytics, Social Media Analysis tools etc.

Suggested Readings:

Kenneth C. Laudon and Carol Guercio Traver, E-Commerce: Business, Technology, and Society, 17th Edition, Pearson, 2023. Ian Dodson, The Art of Digital Marketing, Wiley, 2016.