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TTM 353

MICE Tourism

TU BTTM · Semester 6 · Recent BTTM syllabus series

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MICE Tourism 2080 Official Model Question Paper

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Tribhuvan University

Faculty of Management

Office of the Dean

Official Model Question Paper / Dean's Office Blueprint

Course: TTM 353 · MICE Tourism

Level: Bachelor of Travel and Tourism Management (BTTM) · Semester 6

Full Marks: 60

Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.

Section A

Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)

[5*2=10]
  1. [2]

    Define MICE Tourism.

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    Definition of MICE Tourism

    MICE tourism encompasses professional business gatherings categorized into Meetings, Incentive travel, Conferences, and Exhibitions/Trade Shows, characterized by high spending per delegate and corporate procurement.

  2. [2]

    What is a Convention and Visitors Bureau (CVB)?

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    Meaning of Convention and Visitors Bureau (CVB)

    A Convention and Visitors Bureau (CVB) is a non-profit destination marketing organization dedicated to bidding for, attracting, and assisting international corporate conferences, trade conventions, and exhibitions to a city.

  3. [2]

    Differentiate between a Trade Show and a Consumer Exhibition.

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    Trade Show vs. Consumer Exhibition

    • Trade Show (B2B): Restricted exclusively to industry professionals, wholesalers, and trade buyers; closed to the general public (e.g., ITB Berlin).
    • Consumer Exhibition (B2C): Open to the general public to browse, sample, and buy consumer goods directly (e.g., auto shows, book fairs).
  4. [2]

    What is meant by an RFP (Request for Proposal)?

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    Meaning of Request for Proposal (RFP)

    An RFP is a formal document issued by an event organizer detailing conference specifications (dates, required meeting space, hotel rooms, catering) and inviting convention hotels and cities to submit competitive bids.

  5. [2]

    State the meaning of Corporate Incentive Travel.

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    Corporate Incentive Travel

    An all-expenses-paid premium leisure holiday provided by an enterprise to reward top sales performers, dealers, and executives for exceeding commercial targets.

Section B

Short Answer Questions. Attempt any SIX questions. (6 × 5 = 30)

[6*5=30]
  1. [5]

    Explain the four sectors of the MICE Industry (Meetings, Incentives, Conferences, Exhibitions).

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    The Four Core Sectors of MICE

    • Meetings: Small-to-medium business gatherings for strategic planning, board decisions, or staff training.
    • Incentives: Non-business leisure trips awarded to motivate staff, focusing on luxury, adventure, and bonding.
    • Conferences: Large formal multi-day gatherings of professional associations (e.g., medical associations) for academic paper presentations and networking.
    • Exhibitions / Trade Fairs: Large commercial gatherings where manufacturers display equipment and products to industrial buyers.
  2. [5]

    Describe the Bidding Process for winning International Conferences.

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    The International Conference Bidding Process

    1. Identifying Opportunities: Tracking international association rotation cycles via the ICCA database.
    2. Forming a Local Bidding Committee: Partnering with local medical/academic association chapter leaders.
    3. Preparing the Bid Book: Detailing convention center capacity, hotel room blocks, flight connectivity, and government support letters.
    4. Site Inspection Visit: Hosting international selection committee delegates for venue tours.
    5. Formal Bid Presentation: Pitching the city’s unique cultural and logistical strengths at the association’s annual meeting.
  3. [5]

    Explain the role of a Professional Congress Organizer (PCO).

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    Role of a Professional Congress Organizer (PCO)

    • Specializes in the end-to-end operational execution of large-scale conferences.
    • Manages online delegate registrations, abstract submissions, scientific program scheduling, simultaneous translation, audiovisual staging, and sponsor exhibition booths.
  4. [5]

    Discuss the high economic multiplier effect of MICE delegates compared to leisure tourists.

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    The Economic Multiplier of MICE Delegates

    • Research (ICCA / UNWTO) proves that MICE delegates spend 3 to 4 times more daily than average leisure backpackers.
    • Corporate accounts fund luxury 5-star hotel accommodations, upscale banqueting, business-class flights, and pre/post-conference tour excursions.
  5. [5]

    Describe the audiovisual, acoustic, and digital technology requirements of modern convention centers.

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    Convention Center Technology Requirements

    • High-lumen laser projectors and giant modular LED video walls.
    • Simultaneous multi-language interpretation soundproof booths.
    • High-density gigabit Wi-Fi infrastructure supporting 3,000+ concurrent devices.
    • Professional broadcast lighting, line-array audio systems, and live streaming capabilities.
  6. [5]

    Explain the post-conference tour packaging strategies used to extend delegate stay.

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    Bleisure and Post-Conference Tour Packaging

    • Bleisure Travel: Blending business travel with leisure extensions.
    • Organizers offer convenient 2-to-3 day add-on itineraries: Pokhara paragliding, Chitwan jungle safaris, or Everest scenic flights, encouraging delegates to bring spouses and spend personal capital.

Section C

Comprehensive / Analytical Questions. Attempt any TWO questions. (2 × 10 = 20)

[2*10=20]
  1. [10]

    Evaluate Nepal’s competitive positioning in the South Asian MICE market. Formulate a strategy to capture regional corporate conventions.

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    Nepal’s Strategic Positioning in the South Asian MICE Market

    1. Core Competitive Strengths:
      • Ideal climatic relief from the scorching Indian summer plains.
      • Visa-free access for Indian citizens and visa-on-arrival for major international source markets.
      • Exotic cultural allure and majestic mountain vistas offering unmatched incentive trip prestige.
    2. Infrastructure Upgrades Needed:
      • Developing a state-of-the-art 5,000-seat national convention center in Kathmandu.
      • Creating a specialized Nepal Convention Bureau (NCB) to bid aggressively for global conferences.
      • Streamlining customs clearance for commercial exhibition materials brought into Nepal.
  2. [10]

    Design an Incentive Travel Itinerary for 100 top corporate executives in Nepal focusing on luxury, mountain adventure, and cultural exclusivity.

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    5-Day Exclusive Executive Incentive Program: “Himalayan Heights”

    • Day 1 (Arrival & Royal Welcome): VIP arrival in Kathmandu; traditional Newar welcome; check-in at a heritage luxury suite hotel (Dwarika’s); welcome gala dinner with traditional mask dances.
    • Day 2 (Helicopter Champagne Breakfast at Everest): Morning private helicopter flight over Khumbu; champagne breakfast at Kongde Lodge facing Mount Everest; afternoon spa treatments.
    • Day 3 (Pokhara Scenic Escape): Chartered flight to Pokhara; luxury lake-view resort stay; private boat cruise on Fewa Lake; sunset cocktails at Sarangkot.
    • Day 4 (Adventure & Local Immersion): Morning tandem paragliding over Annapurna views; afternoon visit to an organic Himalayan tea estate; grand gala awards dinner.
    • Day 5 (Departure): Private chartered transfer back to Kathmandu for departure.