Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Travel and Tourism Management (BTTM)
Course Description
:This course provides students with the knowledge and skill of e -business strategy. It is to develop their understanding of a number of basic e-business concepts and theories supported with case examples. Upon the completion of this subject, students are expected to have a basic understanding of what e-business is and how to conduct e-business in tourism sector successfully under the dynamic changing environment in the tourism industry.
Course Objective
:The objective of th is course is to impart working knowledge on the application of e -business in tourism sector with understanding of contemporary issues of the use of electronic technology in the tourism business.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1.Introduction
- ICT’s (Internet and communication Technology) in tourism, Meaning, scope & importance of e - business, difference between e -business and e -commerce, Hardware/software requirement for implementation of e -business, Concept of e - tourism, His tory of ICT’s in tourism, Benefits of ICT’s in Tourism, Issues/ Challenges/Limitations
Unit 2.Typologies in E-tourism
- Typologies of e-tourism: Business models (Business to Business (B2B) - Business to Consumer (B2C) - Consumer to consumer (C2C) – New trends (B2C2B), IT infrastructure required for e -
- Business models implementation
Unit 3.Ecommerce in tourism
- Definition, Difference between e -business and e -commerce, M -Commerce, Objective, Advantages , Ecommerce in B2B, B2C, Ecommerce gateway, Planning and implementation ecommerce in your e - business, Security issues, Pre -Requisites for Successful E -commerce
- Growth, Limitations
Unit 4.E- Business Strategies
- Concept of e -business strategies, Framework of e -business strategy, Steps for implementing e - business strategy, concept of value creation, Value chain in e -business, e -business advertising/promotion strategy, Concept of CRM (Customer Relationship Marketi ng) & ERP (Enterprise Resource Planning), Competitive environment and strategies, critical success factors , Risk factors
Unit 5.Promotion of E-business
- Introduction, Social media promotion, Importance/Advantage, Google ads, Search Eng ine Optimization (SEO): Google analytics, Google ad words, Content Marketing, Friendly travel website, Implementation, competition.
Unit 6.E-business for tourism Industry Strategies
- Trends, pre requisites, advanta ges & disadvantages, Value chain of DMO’s & DMC’s (Travel agency & Tour operators), hotel, airlines.
Unit 7.E-business trend in Nepal
- Challenges and opportunities, social, economic and legal issues, current developments
Suggested Readings:
Books Lucas Jr., H. C. (2005) Information Technology For Management, McGraw Hill. Reynolds, Jonathan. (2012).E-Business: A management Perspective. Oxford University Press. Kulkarni. P, Jahirabadkar. S &Chande. P. (2012). E-Business. Oxford University Press. Stiakakis. E. &Georgiadis C. K. (2009). Drivers of a tourism e -business strategy: the impact of information and communication technologies. Oper Res Int J. DOI 10.1007/s12351-009-0046-6 World Tourism Organization. (2001). E-business for tourism: Practical guidelines for tourism, Destinations and businesses. World Tourism Organization. Bhatt, D. P., Ecotourism in Nepal. Kathmandu: Quality Printers Pvt. Ltd.