Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Travel and Tourism Management (BTTM)
Course Description
:Meetings, Events, Conventions, and Exhibitions are among the several acronyms used in the corporate events industry referring these kinds of activities like MECE, MCE, CEMI, MC & IT, and MICE, while “MICE” refers to Meetings, Incentives, Conventions, and E xhibitions. The market has changed over time, placing more of an emphasis on training and educational opportunities in addition to leisure travel , resulting larger trend in the busin ess events toward more significant experiences recognizing their significance and diversity within the industry accordingly, the course structure is focused on interpreting concept and practices of MICE, tourism and management in the respective industry.
Course Objective
:The purpose of this course is to provide foundational understanding and awareness of business events and processes. Its objective is to enhance the understanding and skills of learners by covering various topics related to MICE, tourism, and event management with pertinent references a nd discussing current developments in the industry. Course Description: Meetings, Events, Conventions, and Exhibitions are among the several acronyms used in the corporate events industry referring these kinds of activities like MECE, MCE, CEMI, MC & IT, and MICE, while “MICE” refers to Meetings, Incentives, Conventions, and E xhibitions. The market has changed over time, placing more of an emphasis on training and educational opportunities in addition to leisure travel , resulting larger trend in the busin ess events toward more significant experiences recognizing their significance and diversity within the industry accordingly, the course structure is focused on interpreting concept and practices of MICE, tourism and management in the respective industry.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. An introduction to business events
- Introduction to business events: concepts and definitions, How MEEC fits in Hospitality and Tourism Industry, Evolution and Maturation of MEEC industry, Categorization: Meetings and conference s
- Incentives
- Networking Events
- Corporate hospitality
- Exhibitions and tradeshows, Employment in around MEEC industry, The benefits of business events:
- Tourism related benefits
- Non -tourism benefits, Measuring the benefits of business event s, The costs of business events, Major types of organization that holds and sponsor gatherings:
- Corporations
- Associations & Government, Entities that help organize gatherings.
Unit 2. Meeting, conference and venues for business events
- Meetings: industry terminology and practice, Types of meeting s and conferences, Locating residential & non -residential gatherings: Hotels
- Convention Centers
- Conference centers
- Retreat Facilities
- Cruise Ships
- Specific Use Facilities
- Colleges and Univers ities
- Unusual Venues, Common Issues, Functions rooms setup and layout, Venue selection criteria.
Unit 3. Incentive travel
- Motivation in the workplace, The value of incentive travel: value for participants
- value for sponsoring company, The market for incentive travel, Designing and delivering incentive travel programmes.
Unit 4. Exhibitions
- Concept, Types of Exhibitions: Business -to-Business (B2B)
- Business -to-Consumer (B2C)
- Consolidation Shows (combined or mixed show), Key Players: Exhibition organizers
- Facility Manager
- General Service Contractor.
Unit 5. Planning and Producing Events
- Event Planning Process , Setting SMART objectives, Need Analysis, Service contractors:
- Types
- General
- Specialty, Staging & Logistics: Session scheduling
- Transportation
- Audiovisual
- Food & Beverage
- design
- decorations
- speaker arrangements
- Ancillary activities, Budgetary concern: Establish financial goals
- Identify expenses
- Identify revenue sources, Legal issues: Negotiation
- Contracts, Risk, stages of risk management, Technologies used in business event industry, emerging technologies.
Unit 6. Destination Marketing Organization vs Destination Management Company
- Introduction, Roles & Functions of DMOs, DMOs service for meeting professionals, Service provided by DMCs, DMCs vs DMOs, Marketing MICE: ATL
- BTL & TTL, Business events practices in Nepal, Tourism event s and regional development, stakeholders involvement and roles.
Unit 7. Business Event Ethics and Sustainable practices
- Personal ethics and professional ethics, history of sustainability, business events and natural environment, business events and social legacy, green practices: economic
- social
- triple bottom line, opportunities to go green.
Suggested Readings:
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Event Management An Introduction. Abingdon, Milton Park, Oxon, United Kingdom: Routledge. Fenich, G. G. (2016). Meetings, Expositions, Events, and Conventions : An Introduction to the Industry (Vol. 4 Revised). England: Pearson Education. Davidson, R. (2019). Business Events (Vol. 2 Revised). New York: Routledge.