Model paper

Dean's Office Official Model Question Paper

TTM 353 · MICE Tourism

Programme
BTTM
Academic year
Semester 6
Paper type
Official Model Question
Sitting
Dean's Office Blueprint
Full marks
60
Duration
180 minutes

Tribhuvan University

Faculty of Management

Office of the Dean

Official Model Question Paper / Dean's Office Blueprint

Course: TTM 353 · MICE Tourism

Level: Bachelor of Travel and Tourism Management (BTTM) · Semester 6

Full Marks: 60

Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.

Section A

Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)

[5*2=10]

  1. Define MICE Tourism.

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    Definition of MICE Tourism

    MICE tourism encompasses professional business gatherings categorized into Meetings, Incentive travel, Conferences, and Exhibitions/Trade Shows, characterized by high spending per delegate and corporate procurement.

  2. What is a Convention and Visitors Bureau (CVB)?

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    Meaning of Convention and Visitors Bureau (CVB)

    A Convention and Visitors Bureau (CVB) is a non-profit destination marketing organization dedicated to bidding for, attracting, and assisting international corporate conferences, trade conventions, and exhibitions to a city.

  3. Differentiate between a Trade Show and a Consumer Exhibition.

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    Trade Show vs. Consumer Exhibition

    • Trade Show (B2B): Restricted exclusively to industry professionals, wholesalers, and trade buyers; closed to the general public (e.g., ITB Berlin).
    • Consumer Exhibition (B2C): Open to the general public to browse, sample, and buy consumer goods directly (e.g., auto shows, book fairs).

  4. What is meant by an RFP (Request for Proposal)?

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    Meaning of Request for Proposal (RFP)

    An RFP is a formal document issued by an event organizer detailing conference specifications (dates, required meeting space, hotel rooms, catering) and inviting convention hotels and cities to submit competitive bids.

  5. State the meaning of Corporate Incentive Travel.

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    Corporate Incentive Travel

    An all-expenses-paid premium leisure holiday provided by an enterprise to reward top sales performers, dealers, and executives for exceeding commercial targets.

Section B

Short Answer Questions. Attempt any SIX questions. (6 × 5 = 30)

[6*5=30]

  1. Explain the four sectors of the MICE Industry (Meetings, Incentives, Conferences, Exhibitions).

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    The Four Core Sectors of MICE

    • Meetings: Small-to-medium business gatherings for strategic planning, board decisions, or staff training.
    • Incentives: Non-business leisure trips awarded to motivate staff, focusing on luxury, adventure, and bonding.
    • Conferences: Large formal multi-day gatherings of professional associations (e.g., medical associations) for academic paper presentations and networking.
    • Exhibitions / Trade Fairs: Large commercial gatherings where manufacturers display equipment and products to industrial buyers.

  2. Describe the Bidding Process for winning International Conferences.

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    The International Conference Bidding Process

    1. Identifying Opportunities: Tracking international association rotation cycles via the ICCA database.
    2. Forming a Local Bidding Committee: Partnering with local medical/academic association chapter leaders.
    3. Preparing the Bid Book: Detailing convention center capacity, hotel room blocks, flight connectivity, and government support letters.
    4. Site Inspection Visit: Hosting international selection committee delegates for venue tours.
    5. Formal Bid Presentation: Pitching the city’s unique cultural and logistical strengths at the association’s annual meeting.

  3. Explain the role of a Professional Congress Organizer (PCO).

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    Role of a Professional Congress Organizer (PCO)

    • Specializes in the end-to-end operational execution of large-scale conferences.
    • Manages online delegate registrations, abstract submissions, scientific program scheduling, simultaneous translation, audiovisual staging, and sponsor exhibition booths.

  4. Discuss the high economic multiplier effect of MICE delegates compared to leisure tourists.

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    The Economic Multiplier of MICE Delegates

    • Research (ICCA / UNWTO) proves that MICE delegates spend 3 to 4 times more daily than average leisure backpackers.
    • Corporate accounts fund luxury 5-star hotel accommodations, upscale banqueting, business-class flights, and pre/post-conference tour excursions.

  5. Describe the audiovisual, acoustic, and digital technology requirements of modern convention centers.

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    Convention Center Technology Requirements

    • High-lumen laser projectors and giant modular LED video walls.
    • Simultaneous multi-language interpretation soundproof booths.
    • High-density gigabit Wi-Fi infrastructure supporting 3,000+ concurrent devices.
    • Professional broadcast lighting, line-array audio systems, and live streaming capabilities.

  6. Explain the post-conference tour packaging strategies used to extend delegate stay.

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    Bleisure and Post-Conference Tour Packaging

    • Bleisure Travel: Blending business travel with leisure extensions.
    • Organizers offer convenient 2-to-3 day add-on itineraries: Pokhara paragliding, Chitwan jungle safaris, or Everest scenic flights, encouraging delegates to bring spouses and spend personal capital.

Section C

Comprehensive / Analytical Questions. Attempt any TWO questions. (2 × 10 = 20)

[2*10=20]

  1. Evaluate Nepal’s competitive positioning in the South Asian MICE market. Formulate a strategy to capture regional corporate conventions.

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    Nepal’s Strategic Positioning in the South Asian MICE Market

    1. Core Competitive Strengths:
      • Ideal climatic relief from the scorching Indian summer plains.
      • Visa-free access for Indian citizens and visa-on-arrival for major international source markets.
      • Exotic cultural allure and majestic mountain vistas offering unmatched incentive trip prestige.
    2. Infrastructure Upgrades Needed:
      • Developing a state-of-the-art 5,000-seat national convention center in Kathmandu.
      • Creating a specialized Nepal Convention Bureau (NCB) to bid aggressively for global conferences.
      • Streamlining customs clearance for commercial exhibition materials brought into Nepal.

  2. Design an Incentive Travel Itinerary for 100 top corporate executives in Nepal focusing on luxury, mountain adventure, and cultural exclusivity.

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    5-Day Exclusive Executive Incentive Program: “Himalayan Heights”

    • Day 1 (Arrival & Royal Welcome): VIP arrival in Kathmandu; traditional Newar welcome; check-in at a heritage luxury suite hotel (Dwarika’s); welcome gala dinner with traditional mask dances.
    • Day 2 (Helicopter Champagne Breakfast at Everest): Morning private helicopter flight over Khumbu; champagne breakfast at Kongde Lodge facing Mount Everest; afternoon spa treatments.
    • Day 3 (Pokhara Scenic Escape): Chartered flight to Pokhara; luxury lake-view resort stay; private boat cruise on Fewa Lake; sunset cocktails at Sarangkot.
    • Day 4 (Adventure & Local Immersion): Morning tandem paragliding over Annapurna views; afternoon visit to an organic Himalayan tea estate; grand gala awards dinner.
    • Day 5 (Departure): Private chartered transfer back to Kathmandu for departure.