Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Travel and Tourism Management (BTTM)
Course Description
:This course deals with introduction, opportunity assessment, idea generation, new venture creation and operation, legal processes for start -up and operation, acquaint to business models and resources available in Neal for entrepreneurship, marketing and sales in entrepreneurial business, operation of entrepreneurship and entrepreneurial development programs.
Course Objective
:The objective of this course is to prepare students to develop them as entrepreneurs . It provides exposure to the students on the process for developing entrepreneurial business and legal framework as well so that they can start -up and manage their own entrepreneurial venture. The course is also intending to acquaint the students with the demographic and geographic resources available in the country. Learning Outcomes After completion of this course, students will be able to know the concept of entrepreneurship, various dimensions of entrepreneurship and the opportunities available on the basis of demography and geography. Similarly, they will be able to prepare busine ss plan for small businesses, know legal procedures for establishing ventures and the institutions from where they can take help for establishing ventures. Learning Strategies The convenor of the course should follow the lecture method, project work devel opment, adopt idea pitching workshops and simulation for establishing entrepreneurial business and visit the different field to know the opportunities available in the different places of the country. Review of periodicals, business journals and magazines and previous empirical articles and presentation are the regular phenomena of the class room activities. Review of related law and their presentation is considered as an important pedagogy for leveraging the knowledge of the students.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction to Entrepreneurship and Business Idea
- Concept, Types of entrepreneurship, Goal and its importance in entrepreneurship, entrepreneurship mindset, changing demography of entrepreneurship, business opportunities and ideas, techniques for generating ideas, feasibility testing of generated ideas in hospitality sector, translating ideas into action considering legal issues
Unit 2. Business demography and Business models
- Concept and definition of business demography, decision making science, spheres of business demography ( consumer research, product development, product marketing, site selection), sources of data and business decision mak ing, introduction to business models, categories of different business model adopted in hospitality sector, Development of typology of business model for hospitality sector.
Unit 3. Development of a Business Plan for hotel startups
- Meaning of business plan, reasons for writing business plan, outline of business plan and development of business plan template, us e of lean canvas model in the development of business plan, Nepalese legal provisions related to implementation of business plan.
Unit 4. Outcome: Development of complete business plan
- Intellectual Property 5 LHs Concept, importance, types of intellectual property: patent and its types, trademarks and its types, copy right and trade secrets and its protection methods, process of getting different types of intellectual property in Nepal, intellectual property audit and its process.
- Outcome: Complete report development for obtaining intellectual property in hotel industry
Unit 5. Growth in Entrepreneurship Business
- Selecting market and establishing a position, preparing for growth, reasons for growth, challenges of growth, internal and external growth expansion, franchising for growth, establishing a franchising system in hotel industry, ethical issues in chain hotel business, steps in purchasing a franchise, legal aspects of the franchise relationship
Unit 6. Future steps in developing entrepreneurship in Nepal
- Entrepreneurial education, access to finance and ways to access, infrastructure and dig ital connectivity, regulatory environment, supportive ecosystem, sector specific entrepreneurship, empowering entrepreneurship through entrepreneurship, diaspora involvement, and government support for entrepreneurial business development.
- Outcome: Prepare report on the facilities provided by the government for new venture in hospitality sector
Unit 7. Understanding on Geographic concepts for hospitality
- Geographic concepts and units, and use of geographic concept for hotel industry, geo - ecological units of Nepal, and its impact on hotel industry, census tracts, and assessment of opportunity for hospitality business, demo-geo information system, Assessment of feasibility of hospitality business under different geography.
- Outcome: Visit of different geography and development of typology for creating hospitality business
- Reading materials Barringer, Bruce R. and Ireland, R. Duane (2020). Entrepreneurship: Successfully launching new venture (6th ed.). Noida, India: Pearson Education Service Pvt. Ltd.
- Laverty, Michael, and Little, Chris (2020). Entrepreneurship. Houston, Texas, USA:
- OpenStax, Rice University (Downloadable).
- Swamson, D.A. & Morrison, P.A. (2010). Teaching business demography using case studies.
- Population Research and Policy Review, 29(1), pp. 1-15 ( for case in demography) Thomas, R.K. (2018). Concepts, methods and practical applications in applied demography:
- An introductory textbook. Springer, pp.1-15.
- David, Dorrel, Henderson, Joseph, Lindley, Todd and Connor, Georgeta (2019). Introduction to Human Geography. University System 0f Georgia.
- MA, Geremy Patrich (2020). Physical Geography. Zero Text Book Cost.