Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Travel and Tourism Management (BTTM)
Course Description
:This course provides a broad overview of tourism marketing which contains introduction, tourism marketing mix, market segmentation, promotion and marketing tourism products.
Course Objective
:The aim of this course is to familiarize the student with basic concept of tourism marketing and equip them with tools and techniques for applications of these concepts in travel and tourism in national and global context Course Description This course provides a broad overview of tourism marketing which contains introduction, tourism marketing mix, market segmentation, promotion and marketing tourism products.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction
10 hours
- Meaning and Definition of marketing, goods and services, Types of services, special characteristics in marketing of services and leisure activities, Modern Marketing concept:
- marketing approaches, difference between sales and marketing, Tourism Marketing
- spe cial features and definitions, process of tourism marketing.
Unit 2. Tourism Marketing Mix
10 hours
- Tradition 4 P’s and extended P s of services, tourism product, pricing and strategies, tourism promotion and distribution strategies, role of peopl e, process, physical evidence , marketing mix analysis and developing marketing mix in tourism.
Unit 3. Marketing Segmentations
10 hours
- Meaning, T ypes of tourist markets segmentation , Marketing Survey and Research, Tourist demand and forecasting, tourism promotion and marketing abroad
- , role of public and private sector, incentive and subsidies, behavioral segmentation, profile of tourists: Americans, Japanese, British, Indian, Chinese, French, domestic.
Unit 4. Publicity and Promotion in Tourism
8 hours
- Meaning of publicity, Meaning, objectives of promotion, promotion mix, factors affecting promotion mix, components of promotion mix, press and media public relations and communications, developing promotion plan, important promotional tools.
Unit 5. Marketing Tourism Products
10 hours
- Guide to marketing leisure activities, marketing of fairs and festivals, marketing congress
- conventions, incentive travel, workshop , seminars, marketing techniques of a travel agency, consumers mix, marketing of airlines
- travel agencies, tour operations.
- Suggested Books Chaudhary, M. Tourism Marketing, Delhi: Oxford University Press.
- Singh Ratandeep, Tourism Marketing, New Delhi: Deep and Deep Publishing Company.
- Kotler, P, Bowen, J & Makens, J. , Marketing for Tourism and Hospitality . New Delhi: Pearson
- Education Morrison, A. M., Hospitality and Travel Marketing, New Delhi: Cengage Learning Private Limited.