Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Travel and Tourism Management (BTTM)
Course Description
:This course provides students with the knowledge and skill of e -business strategy. It is to develop their understanding of a number of basic e-business concepts and theories supported with case examples. Upon the completion of this subject, students are expected to have a basic understanding of what e-business is and how to conduct e-business in tourism sector successfully under the dynamic changing environment in the tourism industry.
Course Objective
:The objective of th is course is to impart working knowledge on the application of e -business in tourism sector with understanding of contemporary issues of the use of electronic technology in the tourism business. Course Descriptions This course provides students with the knowledge and skill of e -business strategy. It is to develop their understanding of a number of basic e-business concepts and theories supported with case examples. Upon the completion of this subject, students are expected to have a basic understanding of what e-business is and how to conduct e-business in tourism sector successfully under the dynamic changing environment in the tourism industry.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction
- ICT’s (Internet and communication Technology) in tourism, Meaning, scope & importance of e - business, difference between e -business and e -commerce, Hardware/software requirement for implementation of e -business, Concept of e - tourism, His tory of ICT’s in tourism, Benefits of ICT’s in Tourism, Issues/ Challenges/Limitations
Unit 2. Typologies in E-tourism
- Typologies of e-tourism: Business models (Business to Business (B2B) - Business to Consumer (B2C) - Consumer to consumer (C2C) – New trends (B2C2B), IT infrastructure required for e -
- Business models implementation
Unit 3. Ecommerce in tourism
- Definition, Difference between e -business and e -commerce, M -Commerce, Objective, Advantages , Ecommerce in B2B, B2C, Ecommerce gateway, Planning and implementation ecommerce in your e - business, Security issues, Pre -Requisites for Successful E -commerce
- Growth, Limitations
Unit 4. E- Business Strategies
- Concept of e -business strategies, Framework of e -business strategy, Steps for implementing e - business strategy, concept of value creation, Value chain in e -business, e -business advertising/promotion strategy, Concept of CRM (Customer Relationship Marketi ng) & ERP (Enterprise Resource Planning), Competitive environment and strategies, critical success factors , Risk factors
Unit 5. Promotion of E-business
- Introduction, Social media promotion, Importance/Advantage, Google ads, Search Eng ine Optimization (SEO): Google analytics, Google ad words, Content Marketing, Friendly travel website, Implementation, competition.
Unit 6. E-business for tourism Industry Strategies
- Trends, pre requisites, advanta ges & disadvantages, Value chain of DMO’s & DMC’s (Travel agency & Tour operators), hotel, airlines.
Unit 7. E-business trend in Nepal
- Challenges and opportunities, social, economic and legal issues, current developments
Suggested Readings:
Books Lucas Jr., H. C. (2005) Information Technology For Management, McGraw Hill. Reynolds, Jonathan. (2012).E-Business: A management Perspective. Oxford University Press. Kulkarni. P, Jahirabadkar. S &Chande. P. (2012). E-Business. Oxford University Press. Stiakakis. E. &Georgiadis C. K. (2009). Drivers of a tourism e -business strategy: the impact of information and communication technologies. Oper Res Int J. DOI 10.1007/s12351-009-0046-6 World Tourism Organization. (2001). E-business for tourism: Practical guidelines for tourism, Destinations and businesses. World Tourism Organization. Bhatt, D. P., Ecotourism in Nepal. Kathmandu: Quality Printers Pvt. Ltd.