Model paper

Dean's Office Official Model Question Paper

ENG 151 · English II

Programme
BTTM
Academic year
Semester 2
Paper type
Official Model Question
Sitting
Dean's Office Blueprint
Full marks
60
Duration
180 minutes

Tribhuvan University

Faculty of Management

Office of the Dean

Official Model Question Paper / Dean's Office Blueprint

Course: ENG 151 · English II

Level: Bachelor of Travel and Tourism Management (BTTM) · Semester 2

Full Marks: 60

Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.

Group A

Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)

[5*2=10]
  1. What are the essential elements of an Executive Summary in a business report?

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    Executive Summary Elements

    An Executive Summary is a concise standalone synopsis of a comprehensive business report that outlines:

    1. Purpose and scope of the investigation.
    2. Core methodologies and findings.
    3. Strategic conclusions and actionable recommendations.
  2. Differentiate between an analytical report and an informational report.

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    Informational vs. Analytical Reports

    • Informational Report: Presents factual data, progress updates, or operational procedures without in-depth causal analysis or recommendations (e.g., daily occupancy audit).
    • Analytical Report: Analyzes empirical data to solve a problem, evaluates alternative choices, and presents justified recommendations (e.g., feasibility study for an eco-resort).
  3. Write the four primary components of a formal business memorandum (Memo header).

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    Memo Header Format

    • TO: [Name and title of recipient]
    • FROM: [Name and title of sender]
    • DATE: [Full formal date]
    • SUBJECT / RE: [Concise, informative topic statement]
  4. Explain the importance of non-verbal communication in a face-to-face job interview.

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    Non-Verbal Communication in Interviews

    Non-verbal cues (confident eye contact, upright posture, professional grooming, firm handshake, and natural facial expressions) convey professionalism, emotional poise, and authenticity, often influencing hiring managers before verbal discourse begins.

  5. Define the term ‘plagiarism’ in academic and business writing. How can it be avoided?

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    Plagiarism and Prevention

    Plagiarism is the unethical practice of using someone else’s intellectual work, ideas, or exact phrasing without appropriate attribution.

    Prevention: Diligent paraphrasing in one’s own voice accompanied by accurate citations (APA/MLA style) and quotation marks for verbatim extracts.

Group B

Descriptive Answer Questions. Attempt any THREE questions. (3 × 10 = 30)

[3*10=30]
  1. Draft a formal Business Proposal submitted by a hospitality consulting firm to a luxury resort owner proposing a comprehensive Digital Guest Experience and Contactless Service Transformation.

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    Business Proposal: Digital Guest Experience Transformation

    Prepared For: Board of Directors, Annapurna Heritage Resort, Pokhara Prepared By: Apex Hospitality Solutions Ltd., Kathmandu Date: 15 Jestha 2081

    1. Executive Summary

    Apex Hospitality Solutions proposes the design and deployment of an integrated Digital Guest Experience Ecosystem for Annapurna Heritage Resort to reduce front-desk wait times by 65%, increase direct ancillary bookings, and elevate guest satisfaction scores to world-class standards.

    2. Problem Statement & Operational Needs

    Post-travel reviews indicate significant guest friction during peak check-in windows (average queue time: 14 minutes). Furthermore, in-room dining orders via legacy telephone lines suffer from order miscommunication and high labor overhead.

    3. Proposed Technical Deliverables

    • Mobile Check-in & Keyless Entry: Seamless digital ID verification and Bluetooth room door access via smartphone.
    • Digital Dining QR Platform: Interactive digital menu with high-resolution imagery, allergen filters, and direct POS synchronization.
    • AI Concierge Web-App: Instant multilingual automated messaging resolving common guest inquiries 24/7.

    4. Budget & Implementation Schedule

    Phase Deliverable Duration Estimated Cost (NPR)
    Phase 1 System Architecture & PMS Integration Weeks 1–3 450,000
    Phase 2 Digital Menu & AI Concierge Deployment Weeks 4–6 350,000
    Phase 3 Staff Training & Pilot Launch Weeks 7–8 200,000
    Total 8 Weeks NPR 1,000,000

    5. Return on Investment (ROI)

    Projected to generate NPR 1,800,000 in additional room-service revenue within 12 months through personalized digital upselling.

  2. Explain the 7Cs of Effective Business Communication (Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy, Correctness) with contextual workplace examples.

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    The 7Cs of Effective Business Communication

    1. Completeness: Providing all necessary facts and figures so the receiver can take action without follow-up inquiries. Example: A banquet booking confirmation stating the exact hall, date, guest count, agreed menu, and deposit deadline.
    2. Conciseness: Conveying maximum meaning in the fewest possible words without sacrificing clarity or politeness.
    3. Consideration (‘You’ Attitude): Framing messages from the recipient’s viewpoint, emphasizing benefits to their needs and emotions.
    4. Concreteness: Utilizing specific, verifiable numbers and vivid facts rather than ambiguous generalities (“Occupancy rose by 14.2%” vs. “Occupancy rose significantly”).
    5. Clarity: Using precise vocabulary, clean sentence syntax, and single-idea paragraphs to avoid cognitive ambiguity.
    6. Courtesy: Exhibiting genuine respect, sincere gratitude, and diplomatic phrasing that fosters goodwill.
    7. Correctness: Ensuring zero grammatical errors, accurate spelling of guest names, and verified financial computations.
  3. Draft an informative formal analytical report on ‘Evaluating Energy Efficiency and Waste Reduction Practices in Kathmandu Valley Boutique Hotels’. Structure the report with Introduction, Methodology, Findings, and Actionable Recommendations.

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    Formal Analytical Report: Energy Efficiency & Waste Reduction

    To: Hotel Association Nepal (HAN) Executive Committee From: Research Division, Hospitality Studies Institute Date: 20 Jestha 2081 Title: Operational Audit of Sustainability Practices in Boutique Hotels

    1. Introduction

    This report investigates energy consumption and solid waste management across 15 boutique heritage hotels in Kathmandu Valley to identify viable decarbonization pathways.

    2. Methodology

    Field audits were conducted evaluating electrical utility data (kWh/POR), laundry water utilization, and landfill waste weights over a six-month monitoring period.

    3. Key Audit Findings

    • HVAC Consumption: Air conditioning accounts for 52% of total hotel electricity expenditures due to uninsulated heritage building envelopes.
    • Food Waste Profile: 68% of solid waste generated consists of organic kitchen and banquet scrap that currently goes to municipal landfills.
    • Plastic Dependency: Single-use plastic water bottles constitute over 120,000 discarded units per property annually.

    4. Actionable Recommendations

    1. In-House Glass Bottling Plants: Replace single-use plastics with UV-filtered glass bottling systems, amortizing capital costs within 9 months.
    2. Keycard Sensor Energy Controls: Install smart occupancy thermostats to curtail HVAC cooling automatically when guestrooms are unoccupied.
    3. Decentralized Composting: Partner with urban organic farming co-ops to divert organic waste into high-grade agricultural compost.
  4. Explain the principles of delivering an effective formal oral presentation using audio-visual aids. How should a hospitality executive structure speech delivery, handle question-and-answer sessions, and overcome stage anxiety?

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    Delivering Effective Business Presentations

    1. Presentation Architecture

    • Introduction (10–15%): Hook the audience, articulate the core premise, and preview three central takeaways.
    • Body (70–80%): Present supporting arguments with logical transitions, backed by clean graphical data.
    • Conclusion (10%): Reiterate the core strategic call-to-action with an impactful closing thought.

    2. Slide Design Standards (The 6x6 Rule)

    • Limit slides to a maximum of 6 lines of text, with no more than 6 words per line.
    • Prioritize high-resolution operational diagrams over dense text paragraphs.

    3. Managing Stage Fright & Delivery

    • Practice diaphragmatic deep breathing prior to stepping up to the podium.
    • Maintain steady eye contact across all sectors of the audience.

    4. Handling Q&A Masterfully

    • Listen attentively without interruption.
    • Paraphrase the question to ensure audience-wide clarity.
    • Respond concisely, and if an answer is unknown, offer to follow up promptly with verified data.

Group C

Comprehensive Answer / Case Analysis Question. (1 × 20 = 20)

[1*20=20]
  1. Case Study: Investor Pitch & Feasibility Proposal for High-Altitude Eco-Resort in Mustang

    A group of hospitality entrepreneurs is seeking NPR 80 million in private equity financing to construct ‘Mustang Serai’, a luxury sustainable boutique resort in Lower Mustang. To attract institutional investors, the founding team must present a compelling, data-driven Business Feasibility Proposal.

    As Chief Strategy & Communications Advisor, compose the essential sections of this proposal: a. Executive Summary articulating the resort’s unique value proposition, eco-luxury concept, and market opportunity. b. Comprehensive Market and Competitive Analysis examining domestic and high-net-worth international trekking demographics. c. Operational & Sustainability Blueprint detailing off-grid solar architecture, local community employment, and zero-waste policies. d. 5-Year Financial Summary and Investor Exit Strategy highlighting projected occupancy, RevPAR, and payback period.

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    Comprehensive Investor Feasibility Dossier: Mustang Serai Eco-Resort

    a. Executive Summary

    Mustang Serai is a planned 24-key ultra-luxury, carbon-neutral sanctuary located in Kagbeni, Lower Mustang. Merging traditional rammed-earth architecture with contemporary comforts, the property caters to the booming demographic of high-net-worth experiential travelers seeking cultural immersion and Himalayan wellness. With an initial capital expenditure of NPR 80 million, Mustang Serai will offer an exclusive ADR of USD 350, capturing unmet luxury demand along the Annapurna circuit.

    b. Market & Competitive Analysis

    • Target Audience: Affluent international cultural tourists (North America, Western Europe, East Asia) and high-end domestic weekenders flying via Pokhara-Jomsom.
    • Market Gap: While Lower Mustang receives over 65,000 visitors annually, accommodation remains dominated by basic teahouses, creating a severe shortage of luxury properties.
    • Competitive Advantage: First-mover advantage in high-altitude passive-solar architecture with heated floors, hyper-local farm-to-table cuisine, and bespoke guided cultural tours.

    c. Operational & Sustainability Blueprint

    • 100% Off-Grid Renewable Energy: 60 kW rooftop solar photovoltaic array integrated with Tesla Powerwall battery storage systems.
    • Community Integration: 80% of staff recruited from indigenous Mustang communities, supported by a 6-month pre-opening hospitality apprenticeship.
    • Zero-Waste Sourcing: Organic waste processed via specialized sub-zero bio-digesters; single-use plastics strictly prohibited.

    d. 5-Year Financial Projection & Investor Return

    Year Projected Occupancy Average Daily Rate (USD) Gross Revenue (NPR M) Net Profit Margin ROI / Payback Status
    Year 1 45% $320 42.5 M 22% Operating breakeven
    Year 2 58% $340 58.2 M 28% Capital recovery phase
    Year 3 68% $365 72.8 M 34% 60% CapEx recovered
    Year 4 72% $385 81.6 M 36% Full Payback achieved (3.8 yrs)
    Year 5 75% $400 88.0 M 38% Substantial dividend yield