Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Information Management (BIM)
Course Objective
:The main objective of this course is to equip students with the knowledge and skills necessary to launch and manage successful IT-based startups. Through real-world case studies and experiential learning projects, students will gain practical insights into the challenges and opportunities in the ICT sector.
Course Description
:This course is structured for a BIM program and focuses on the fundamentals of entrepreneurship, including idea generation, market research, business model development, and financial management. The course will also cover legal and regulatory considerations, marketing strategies, leadership, and corporate social responsibility.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1.Foundations of Entrepreneurship
Definition and Importance of Entrepreneurship Types of Entrepreneurs, Key Characters of Successful Entrepreneurs, Entrepreneurship Ecosystem, Role of ICT in Entrepreneurship, Case Study: Success story of e-Sewa or Khalti and its impact on fintech industries.
Unit 2.Idea Generation and Market Research
Techniques for Creative Thinking, Market Needs Identification, Evaluating Business Ideas, Current Technology Trend Analysis, Prototyping Development, Defining Target Markets, Competitor Analysis Tools, Consumer Behavior Insight; Case Study: Pathao (Nepal) ride share services market entry strategies and adaptations
Unit 3.Business Model Development Crafting a Business Plan
Business Model Canvas Framework, Identifying Revenue Sources, Cost Structure Analysis, Sustainability Business Models, Essential Elements of a Business Plan, Financial Projections Development, Marketing Strategy Formulation, Operational Planning Essentials, Risk Management Strategies, Case Study: Business plans from emergingNepali tech startups.
Unit 4.Legal and Regulatory Framework
Concept of Nepali Business Laws for startups, Intellectual Property Rights (IPR), Licensing and Permits Required for Startups, Taxation Basics for Businesses, Compliance with Labor Laws, Case Study: Legal challenges faced by Nepali startups in the IT sector.
Unit 5.Financial Management and Marketing Strategies for Startups
Funding Sources for Startups, Budgeting Techniques for New Ventures, Cash Flow Management Essentials, Financial Reporting Requirements, Developing a Marketing Strategy, Digital Marketing Techniques, Sales Techniques for Startups, Customer Relationship Management (CRM), Brand Building Essentials, Case Study: The marketing strategies that propelled MakeMyTrip’s growth.
Unit 6.Leadership and Corporate Social Responsibility
Leadership Styles in Entrepreneurship, Building Effective Teams, Conflict Resolution Techniques, Motivating Employees in Startups, Networking Skills for Entrepreneurs, Corporate Social Responsibility (CSR), Sustainability Practices for Startups, Ethical Marketing Strategies, Case Study: Tata Group’s CSR initiatives in India and their impact on society.
Suggested Readings:
Feld, B., & Mendelson, J. (2012). Venture deals: Be smarter than your lawyer and venture capitalist. Wiley. Horowitz, B. (2014). The hard thing about hard things: Building a business when there are no easyanswers. Harper Business. Kawasaki, G. (2015). The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything (Rev. & expanded ed.). Portfolio/Penguin. Kuratko, D. F. (2023). Entrepreneurship: Theory, process, practice (12th ed.). Cengage Learning. Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business. Thiel, P. (2014). Zero to one: Notes on startups, or how to build the future. Crown Business.