PAPER KHOJ
Practice Examination — Set 1
For BIM · Semester 6
Based on the prescribed TU Faculty of Management syllabus and examination structure
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group 'A'
Brief Answer Questions. Attempt all questions.
[5 × 2 = 10]- [2]
Distinguish between Data and Information in the context of business decision-making.
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Data vs. Information:
- Data: Raw, unformatted, unorganized facts, figures, and symbols lacking business context (e.g.
["NABIL", 1500, "2026-03-12"]). - Information: Data that has been cleaned, structured, processed, and contextualized into meaningful form useful for decision-making (e.g. “Nabil Bank processed NPR 1.5M in corporate tax payments on March 12, an increase of 12% year-on-year”).
- Data: Raw, unformatted, unorganized facts, figures, and symbols lacking business context (e.g.
- [2]
What is a Transaction Processing System (TPS)? State two characteristics.
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Transaction Processing System (TPS):
A computerized system that performs and records the daily routine transactions necessary to conduct business at the operational level (e.g. ATM cash dispensing, supermarket barcode scanning).
- High Throughput & ACID Compliance: Processes thousands of atomic transactions per second without data corruption.
- Standardized & Repetitive: Follows structured, predefined business rules with low analytical ambiguity.
- [2]
Name the five forces in Michael Porter’s Competitive Forces Model.
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Porter’s Five Forces:
- Rivalry Among Existing Competitors
- Threat of New Entrants
- Bargaining Power of Buyers (Customers)
- Bargaining Power of Suppliers
- Threat of Substitute Products or Services
- [2]
What is a Strategic Information System (SIS)?
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Strategic Information System (SIS):
An information system developed or leveraged to change the goals, operations, products, services, or environmental relationships of an enterprise to gain a direct, sustainable competitive advantage over industry rivals (e.g. Amazon’s 1-Click ordering patent, FedEx package tracking system).
- [2]
Distinguish between Primary Activities and Support Activities in Porter’s Value Chain Model.
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Primary vs. Support Activities (Porter’s Value Chain):
- Primary Activities: Directly involved in the physical creation, sale, maintenance, and distribution of the product (Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Customer Service).
- Support Activities: Sustain primary activities by providing necessary infrastructure and organizational inputs (Firm Infrastructure, Human Resource Management, Technology Development/R&D, Procurement).
Group 'B'
Descriptive Answer Questions. Attempt any SIX questions.
[6 × 5 = 30]- [5]
Compare the four tiers of enterprise information systems: TPS, MIS, DSS, and ESS across target organizational level, user audience, decision structure, and analytical sophistication.
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Enterprise Information Systems Hierarchy:
Dimension Transaction Processing System (TPS) Management Information System (MIS) Decision Support System (DSS) Executive Support System (ESS) Management Level Operational level Middle management Senior & technical analysts Senior executive leadership Target Audience Clerks, cashiers, supervisors Department heads, branch managers Financial modelers, planners C-Suite (CEO, CFO, CIO, Board) Decision Structure Highly structured (routine) Structured & semi-structured Semi-structured & unstructured Highly unstructured (strategic) Data Inputs Raw operational transactions Aggregated TPS transaction logs Internal data + external datasets External market intelligence + KPIs Primary Output Receipts, invoices, ledger entries Periodic summary & variance reports What-If & sensitivity models Visual KPI dashboards & drill-downs - [5]
Explain how Information Systems can be used to achieve the four generic competitive strategies: (1) Low-cost leadership, (2) Product differentiation, (3) Focus on market niche, and (4) Strengthening customer & supplier intimacy.
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Four Generic Competitive Strategies Powered by IS:
- Low-Cost Leadership:
- Deploy IT automation, automated warehouses, and supply chain integration to eliminate waste and reduce unit operating expenses (e.g. Walmart’s continuous inventory cross-docking).
- Product Differentiation:
- Introduce novel digital features or customized customer experiences that rivals cannot easily replicate (e.g. Apple’s unified iOS ecosystem, Nike’s customized shoes).
- Focus on Market Niche:
- Utilize granular data analytics to identify and dominate specialized market segments (e.g. Hilton’s OnQ guest profiling system customizing hotel rooms for elite travelers).
- Strengthening Customer & Supplier Intimacy:
- Deploy direct digital integrations (B2B EDI portals, self-service mobile apps) that increase switching costs and foster long-term loyalty (e.g. Baxter healthcare supplier link).
- Low-Cost Leadership:
- [5]
What is Business Process Reengineering (BPR)? How does BPR differ from continuous Business Process Improvement (BPI)? Outline the steps of a BPR initiative.
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Business Process Reengineering (BPR) (Michael Hammer):
BPR is the fundamental rethinking and radical redesign of core business processes to achieve dramatic, order-of-magnitude improvements in performance measures (cost, quality, speed, and service).
BPR vs. Continuous Improvement (BPI / Kaizen):
Factor Business Process Improvement (BPI) Business Process Reengineering (BPR) Change Magnitude Incremental, evolutionary tweaks Radical, disruptive clean-slate redesign Starting Point Existing process workflow Tabula Rasa (blank sheet of paper) Risk & Scope Low to moderate risk; departmental High risk; cross-functional enterprise transformation Role of IT Mechanizes existing workflows Enables entirely new operating models Key Implementation Steps:
- Formulate Business Vision and Strategic Objectives.
- Identify Core Processes to be Redesigned (critical customer touchpoints).
- Understand and Measure Existing Baseline Processes.
- Brainstorm Innovative IT Capabilities.
- Design and Prototype the New Process Workflow.
- [5]
Explain the concept of Digital Goods. How do digital goods differ from traditional physical goods in terms of marginal cost, reproduction cost, and delivery channels?
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Digital Goods in the Internet Economy:
Digital goods are commercial commodities that can be produced, packaged, delivered, and consumed entirely in electronic bit-stream form over digital networks (e.g. software, streaming music, eBooks, cloud SaaS).
Economic Characteristics vs. Physical Goods:
- Marginal Cost (
): Producing the first master copy carries high fixed development costs (CapEx), but producing subsequent copies has nearly zero marginal cost ( ). - Zero Inventory Holding Cost: No warehouse storage, shelf space, or inventory obsolescence.
- Instantaneous Global Delivery: Delivered at near-zero freight transit cost across fiber-optic internet rails.
- Pricing Flexibility: Enables dynamic pricing, bundling, freemium subscriptions, and micro-transactions.
- Marginal Cost (
- [5]
Explain the Bullwhip Effect in supply chain management. What causes it and how do modern information systems mitigate it?
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The Bullwhip Effect in Supply Chains:
The Bullwhip Effect refers to the phenomenon where small fluctuations in end-consumer retail demand create increasingly magnified swings and distortions in inventory orders as one moves upstream along the supply chain toward wholesalers, manufacturers, and raw material suppliers.
Primary Causes:
- Demand forecast updating based on distorted local order batches rather than real-time point-of-sale data.
- Order batching (placing large weekly/monthly bulk orders to optimize freight).
- Price promotions, discounts, and forward-buying surges.
- Rationing and shortage gaming during supply crunches.
Mitigation via Modern Information Systems:
- Shared Real-Time POS Data: End-to-end visibility across all supply chain tiers.
- Vendor-Managed Inventory (VMI): Suppliers monitor retailer stock levels directly via EDI/API and trigger continuous small replenishments.
- Collaborative Planning, Forecasting, and Replenishment (CPFR): Unified cloud collaboration platforms.
- [5]
What is Total Cost of Ownership (TCO) in IT asset evaluation? List five cost categories that comprise IT TCO beyond initial software purchase.
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Total Cost of Ownership (TCO):
TCO is a financial estimation methodology designed to assess the total direct and indirect lifecycle costs of acquiring, deploying, operating, and retiring an IT asset over its full useful life.
TCO Components Beyond Initial Software License:
- Hardware & Infrastructure CapEx: Servers, storage networks, client devices, and backup UPS.
- Implementation & Customization: Systems integrator consulting fees, data migration, and API connectors.
- Training & Change Management: Retraining end-users and staff productivity dips during transition.
- Maintenance & Support Contracts: Annual vendor software update fees and Helpdesk operations.
- Downtime & Security Risk Costs: Lost business revenue resulting from system outages, data breaches, and regulatory non-compliance.
Group 'C'
Comprehensive / Analytical Questions. Attempt all questions.
[2 × 10 = 20]- [10]
Analyze Enterprise Resource Planning (ERP) Systems. Explain the modular architecture of an ERP suite (Finance, HR, Manufacturing, Sales, SCM). Detail the tangible business benefits of ERP adoption. Critically examine why between 50% and 75% of enterprise ERP implementations experience severe budget overruns or complete operational failure, citing organizational and technical failure modes.
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Comprehensive Enterprise Resource Planning (ERP) Analysis:
An ERP system is an enterprise-wide integrated software suite that consolidates core business operations into a unified corporate database, eliminating fragmented departmental data silos.
1. Modular ERP Architecture:
┌───────────────────────────────────────────────┐ │ Unified Central ERP Database │ └───────────────────────┬───────────────────────┘ │ ┌──────────────┬─────────────┼─────────────┬──────────────┐ ▼ ▼ ▼ ▼ ▼ [Financials] [Human Capital] [Production] [Sales & CRM] [Procurement/SCM] General Ledger Payroll/Appraise BOM / MRP Order-to-Cash Procure-to-Pay AR / AP / NAS Talent Mgt Shop Floor Pricing / VAT Inventory Control
2. Tangible Business Benefits:
- Single Source of Truth: Eliminates conflicting redundant records across sales, accounting, and inventory.
- Accelerated Financial Closes: Real-time general ledger postings compress monthly accounting closing cycles from weeks to hours.
- Standardized Best-Practice Workflows: Enforces standardized, auditable business workflows across domestic and international branch networks.
- Enhanced Regulatory Compliance: Unified audit trails simplify VAT, corporate tax, and statutory filings.
3. Critical Analysis of ERP Implementation Failures:
Studies show over
of ERP projects encounter budget blowouts or business disruption due to: A. Organizational & Cultural Failure Modes (Primary Driver):
- Underestimating Change Management: Employees resist forced changes to entrenched daily routines; lack of proactive executive leadership creates passive resistance.
- Excessive Customization (“The Customization Trap”): Organizations alter standard ERP source code to match legacy inefficiencies rather than adopting standard best practices, inflating implementation budgets and breaking future vendor upgrade paths.
- Inadequate Training: Allotted training budgets are often cut when project deadlines slip, leading to high data-entry error rates post-launch.
B. Technical Failure Modes:
- Dirty Legacy Data Migration: Uploading unverified, corrupted historical customer/inventory data into the ERP produces “garbage-in, garbage-out” operational chaos.
- Incompetent System Integration: Poorly engineered middleware interfaces between the ERP core and legacy satellite systems.
- Scope Creep & Vendor Overpromising: Vague requirements and aggressive consulting firm promises leading to unmanageable implementation delays.
- [10]
A prominent commercial bank in Nepal is modernizing its customer management by implementing a comprehensive Customer Relationship Management (CRM) system. Contrast Operational CRM with Analytical CRM. Explain how Analytical CRM utilizes Data Warehousing, OLAP cubes, and predictive churn modeling to maximize Customer Lifetime Value (CLV). Detail the implementation roadmap and risks.
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Enterprise Customer Relationship Management (CRM) Strategy:
1. Operational CRM vs. Analytical CRM:
Dimension Operational CRM Analytical CRM Core Focus Customer-facing day-to-day touchpoint automation. Back-office customer data analysis and strategic modeling. Primary Tools Sales Force Automation (SFA), call center ticketing, marketing campaigns. Data Warehouses, OLAP multidimensional cubes, predictive AI algorithms. Target Users Frontline bank tellers, relationship officers, customer service agents. Marketing strategists, risk modelers, data scientists, product managers. Output Closed support tickets, logged customer leads, onboarding workflows. Customer churn probabilities, cross-sell propensity scores, lifetime value (CLV).
2. Analytical CRM Architecture for Banking:
[Core Banking System (CBS)] ──┐ [Mobile Banking App Logs] ──┼──► [ETL Pipeline] ──► [Enterprise Data Warehouse] [ATM Network Transactions] ──┘ │ [OLAP Cube Analytics] │ ┌────────────────────────┼────────────────────────┐ ▼ ▼ ▼ [RFM Segmentation] [Predictive Churn Model] [Cross-Sell Propensity]- RFM Segmentation: Segregates depositors based on Recency of interaction, Frequency of transactions, and Monetary value of deposits.
- Customer Lifetime Value (CLV) Calculation: [ CLV = \sum_{t=1}^{n} \frac{(\text{Annual Margin}_t) \times (\text{Retention Rate}_t)}{(1 + r)^t} - \text{Acquisition Cost} ]
- Predictive Churn Detection: Machine learning algorithms flag accounts exhibiting declining transaction velocity, prompting proactive relationship officer interventions before customers close accounts.
3. Implementation Roadmap & Risks:
- Phase 1 (Months 1-3): Data cleaning and centralized customer master data management (MDM).
- Phase 2 (Months 4-6): Operational CRM rollout to branch relationship managers.
- Phase 3 (Months 7-10): Analytical warehouse integration and predictive churn models.
- Critical Risks: Regulatory violations of the Nepal Privacy Act 2075, branch staff refusal to log client interactions, and poor API integration with the legacy Core Banking System (CBS).