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MKT 201

Fundamentals of Marketing

TU BIM · Semester 5 · BIM curriculum effective from 2021

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Fundamentals of Marketing Historical Question Paper Scans (Multi-Year)

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Tribhuvan University

Faculty of Management

Office of the Dean

2020 AD / Regular Examination

Course: MKT 201 · Fundamentals of Marketing

Level: Bachelor of Information Management (BIM) · Semester 5

Time: 3 hrs.

Historical photo scans of 6 examination paper pages from the StudyNotesNepal archive.

Board Examination Scans

Pristine scanned paper images reproduced for offline test preparation.

  1. [10]

    Scan Page 1: Question_Paper_01.jpg

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    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 1 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.
  2. [10]

    Scan Page 2: Question_Paper_02.jpg

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    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 2 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.
  3. [10]

    Scan Page 3: Question_Paper_03.jpg

    View model answerHide model answer

    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 3 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.
  4. [10]

    Scan Page 4: Question_Paper_04.jpg

    View model answerHide model answer

    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 4 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.
  5. [10]

    Scan Page 5: Question_Paper_05.jpg

    View model answerHide model answer

    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 5 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.
  6. [10]

    Scan Page 6: Question_Paper_06.jpg

    View model answerHide model answer

    Tribhuvan University — Faculty of Management

    Course: MKT 201 — Fundamentals of Marketing Exam Paper Archive: Historical Board Examination Paper (Page 6 of 6) Core Unit / Domain: Marketing Strategy, STP & The 4Ps

    1. Board Examination Context & Syllabus Mapping

    This historical TU board examination page assesses student mastery of fundamental and applied principles in Fundamentals of Marketing, adhering to official TU Faculty of Management academic standards.

    2. Comprehensive Step-by-Step Model Solutions

    Strategic Marketing Frameworks

    • Segmentation, Targeting & Positioning (STP): Dividing markets into distinct consumer cohorts (geographic, demographic, psychographic, behavioral), selecting target segments, and establishing competitive product positioning in consumer minds.
    • The Extended Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence.
    • Product Life Cycle (PLC): Introduction →\to Growth →\to Maturity →\to Decline; adapting pricing, promotion, and distribution strategies across lifecycle stages.

    3. Academic Synthesis & Key Examination Formulas

    • Review and apply standard definitions, governing axioms, and mathematical derivations.
    • Ensure all technical diagrams, step-by-step algorithms, or financial/economic equations are explicitly stated using formal academic notation.
    • Structure long-form subjective responses using clear section headings, comparative analytical tables, and real-world corporate illustrations.

    4. TU Examination Guidance & Marking Scheme

    • Conceptual Clarity & Definitions: 30% of total allocated marks.
    • Step-by-Step Numerical / Algorithmic / Analytical Rigor: 50% of marks.
    • Synthesis, Diagrams & Managerial Application: 20% of marks.