BHM 302

Event Management for Tourism and Hospitality

TU BHM · Semester 5 · Recent BHM syllabus series

Requirement: required
Credits: 3
Past papers: 1 papers

Syllabus

What this course covers and how the teaching time is divided.

Event Management for Tourism and Hospitality Syllabus

Official TU PDF

Tribhuvan University

Faculty of Management

Office of the Dean

Bachelor of Hotel Management (BHM)

Course Title: Event Management for Tourism and Hospitality

Course Code: BHM 302

Semester: Semester 5

Nature of Course: required

Full Marks: 100

Pass Marks: 50

Credit Hours: 3 Cr.

Curriculum: Recent BHM syllabus series

Course Description

The course comprises of event management context, Event Design and production, Event human resource and logistics management, Event Financing and control, Event marketing and sponsorships and Event practices in Tourism and Hospitality . Along with theoretical overview, students will further explore on conceptualizing, developing and planning necessary paperwork’s before implementing and executing those concepts into real life events.

Course Objective

This course aims to educate and develop the understanding along with fundamental knowledge of event management and its practices in present context. The purpose of the course strengthens the knowledge and skills discussing and practicing real life events alo ng with recent trends and existence of event management. Course Description The course comprises of event management context, Event Design and production, Event human resource and logistics management, Event Financing and control, Event marketing and sponsorships and Event practices in Tourism and Hospitality . Along with theoretical overview, students will further explore on conceptualizing, developing and planning necessary paperwork’s before implementing and executing those concepts into real life events.

Course Contents:

Lecture hours show the approximate classroom time allocated to each unit.

Introduction, the rich tradition of events, Birth of an events industry, Types of events, Career opportunities in events, Stakeholders in events , impacts of events, Balancing the impact of events , corporate events and festivals, Event in public and third sectors, non - profit events.

Conceptualizing the event, Creating , Evaluating the event concept, the synergy of ideas, Planning for events, Elements of the strategic event planning process, Staging events, Theming and event design
Programming
Choice of venue
Audience/guests
The stage
Power
Lights
Sound
Audiovisual and special effects
Props and decoration
Catering
Performers
The crew
Hospitality
The production schedule
Contingencies.

Human resource planning for events, Recruitment
selection and induction, Techniques for effective staff and volunteer team building, logistics
elements of event logistics
Supply of facilities
On -site logistics
Techniques of logistics management
Negotiation and assessment
Control of events logistics
The logistics plan.

Concept, financial planning and control, usage of event finance information
budgeting and events, budgeting as logically sequenced planning process, Elements and categories of control, Control methods.

Event marketing
The event consumer’s decision -making process
Event satisfaction, service quality, Steps in the strategic marketing process , Sponsorship
Sponsorship benefits for events and sponsors , The role and impact of media in events management and coverage.

Introduction, Mega-event tourism and its impacts, Development of Event Management in Nepal, Event management practices in Nepal
Prospects & challenges, Tourism events in Nepal
facilities available.
Practical 24 LHs Students are required to develop an event proposal on a group applying the discussion made during their event management lectures. Event proposal must include
Event under the theme Hospitality and tourism
Event designing and Production aspects
Logo, Flyers, Invitation designs and short contextual video focusing on marketing and awareness about the event
Budgeting
Human Resource, logistics planning along with necessary contract specimen and formats with related stakeholders of the event
Figure out possible risk and possible contingencies Students will be also focusing on developing Power point presentation on their respective event proposal dividing the event in three different periods
Pre-event period
During the event period
Post-event period

Past exam papers

Complete papers are arranged by exam year (BS / AD).

Dean's Office Official Model Question Paper

Report problem

Tribhuvan University

Faculty of Management

Office of the Dean

2080 BS / Regular Examination

Course: BHM 302 · Event Management for Tourism and Hospitality

Level: Bachelor of Hotel Management (BHM) · Semester 5

Full Marks: 60

Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.

Section A

Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)

[5*2=10]

Define MICE tourism.

[2]
View model solution
Definition of MICE Tourism

MICE is an acronym for Meetings, Incentives, Conferences, and Exhibitions. It represents the specialized sector of commercial tourism dedicated to planning, booking, and facilitating professional, corporate, academic, and industrial gatherings.
What is meant by an Event Feasibility Study?

[2]
View model solution
Event Feasibility Study

An event feasibility study is a comprehensive diagnostic evaluation of a proposed event assessing whether it can be executed successfully within budgetary, operational, legal, environmental, and timeline constraints.
State two risk factors in outdoor event management.

[2]
View model solution
Two Risk Factors in Outdoor Events
1. Adverse Weather Conditions: Sudden torrential monsoon downpours, windstorms, or extreme heat causing equipment damage or attendee hazards.
2. Crowd Surge and Stampede Risks: Inadequate physical barriers, narrow emergency exits, or poor crowd density control at ingress/egress points.
What is an event running sheet (minute-to-minute schedule)?

[2]
View model solution
Meaning of Event Running Sheet

An event running sheet (production schedule) is a detailed, chronological minute-by-minute operational timeline that guides all organizers, technical crews, emcees, and catering staff on exact cues, speeches, and transitions.
Define corporate incentive travel.

[2]
View model solution
Corporate Incentive Travel

Incentive travel is an all-expenses-paid luxury holiday awarded by a corporation to employees, sales distributors, or executives as a reward for achieving exceptional commercial performance quotas.

Section B

Short Answer Questions. Attempt any SIX questions. (6 × 5 = 30)

[6*5=30]

Explain the major stages of the Event Planning Process.

[5]
View model solution
The Five Stages of the Event Planning Process (EMBOK)
1. Initiation (Concept & Feasibility): Defining event vision, target audience, budget boundaries, and date.
2. Planning: Selecting venue, hiring vendors, scheduling production, preparing risk management plans, and launching marketing campaigns.
3. Implementation: Finalizing rehearsals, venue load-in, stage construction, and staff briefings.
4. Event Execution (Showtime): Real-time crowd control, catering coordination, and schedule management.
5. Closure & Post-Event Evaluation: Venue breakdown (load-out), financial reconciliation, and attendee feedback surveys.
Describe the various room seating layouts used in corporate meetings and conferences.

[5]
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Corporate Meeting and Conference Seating Layouts
- Theater Style: Rows of chairs facing the stage without tables (maximizes room capacity; best for lectures).
- Classroom Style: Rows of tables and chairs facing the presenter (ideal for note-taking and laptops).
- U-Shape Style: Tables arranged in a ‘U’ facing a screen (best for interactive board meetings of 15–25 people).
- Banquet / Round Table Style: 8–10 guests seated around 60-inch round tables (ideal for gala dinners and awards).
- Boardroom Style: Single large rectangular conference table surrounded by executive chairs.
Discuss the methods of attracting commercial sponsors for major public events.

[5]
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Attracting Commercial Event Sponsorship
1. Developing Tiered Sponsorship Packages: Structuring Title, Platinum, Gold, and Silver tiers with clear deliverables.
2. Demonstrating Audience Demographics Alignment: Showing that event attendees match the sponsor’s target customer segment.
3. Providing Tangible Brand Activations: Offering experiential booths, product sampling zones, VIP lounge branding, and social media mentions.
4. Post-Event Proof of Performance (ROI): Delivering post-event media value audit reports showing press coverage and logo impressions.
Explain the crowd management and safety protocols required for large-scale concerts.

[5]
View model solution
Crowd Management and Safety Protocols
- Controlled Access and Queuing Corridors: Deploying serpentine barricades and professional security bag checks.
- Clear Emergency Exits: Ensuring exits are illuminated, unobstructed, and lead directly to open assembly grounds.
- On-Site Emergency Medical Station: Stationing ambulances, paramedics, and first-aid triage tents.
- Sober Water Points & Sanitation: Providing free drinking water stations and sufficient restroom blocks.
Describe the role of catering and banquet coordination in successful event execution.

[5]
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Role of Banquet Coordination in Event Success
- Precise coordination of meal serving timelines with conference program breaks (e.g., serving 500 lunches in 45 minutes).
- Meticulous management of special dietary requests (vegan, halal, gluten-free, allergy-safe options).
- Maintaining proper holding temperatures for hot chafing dishes and cold salads to prevent foodborne illness.
Explain the post-event evaluation metrics used to measure event return on investment (ROI).

[5]
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Post-Event Evaluation Metrics
1. Financial Performance: Final profit and loss statement comparing actual revenues vs. budgeted expenditures.
2. Attendee Satisfaction (Net Promoter Score): Post-event survey measuring likelihood of recommending future editions.
3. Media and PR Value: Measuring total social media reach, impressions, hashtags, and newspaper coverage.

Section C

Comprehensive / Analytical Questions. Attempt any TWO questions. (2 × 10 = 20)

[2*10=20]

Prepare a comprehensive Event Management and Risk Mitigation Plan for an International Medical Conference in Kathmandu.

[10]
View model solution
Event Plan: 3-Day International Medical Conference in Kathmandu
1. Venue Selection & Logistics:
  
  Hosting at a major convention hotel (e.g., Hyatt Regency or Soaltee Kathmandu) with plenary hall for 800 doctors and 4 breakout rooms for clinical research presentations.
2. Audiovisual and Technology Infrastructure:
  
  High-definition dual LED projection screens, live surgery streaming satellite link, simultaneous translation booths, and dedicated high-speed Wi-Fi.
3. Comprehensive Risk Mitigation Matrix:
  
  Power Interruption: Dual industrial backup diesel generators with uninterrupted power supply (UPS) for AV.
  
  Health & Medical Emergencies: Partnering with Norvic or Grande Hospital for dedicated on-site physician team.
  
  Traffic & Airport Transit: VIP protocol pickup coordination for foreign keynote speakers.
Evaluate the potential and challenges of developing Nepal as a premier South Asian MICE and Wedding Tourism Destination.

[10]
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Nepal as a Premier South Asian MICE and Destination Wedding Hub
1. Strategic Competitive Advantages:
  
  Breath-taking natural backdrops (Himalayan mountain views in Pokhara and Nagarkot; UNESCO heritage architecture in Bhaktapur).
  
  Proximity to the massive Indian luxury wedding market (visas on arrival, open border, cultural affinities).
  
  World-class luxury hospitality infrastructure in Kathmandu and Pokhara.
2. Critical Infrastructure Bottlenecks:
  
  Shortage of mega-convention centers seating 3,000+ delegates.
  
  Airport runway congestion and road connectivity delays along highway arteries.
  
  High customs import duties on temporary exhibition equipment brought by international organizers.

Event Management for Tourism and Hospitality

Syllabus

Event Management for Tourism and Hospitality Syllabus

Faculty of Management

Course Description

Course Objective

Course Contents:

Unit 1. Event context

Unit 2. Event Design and Production

Unit 3. Events Human Resource and Logistics Management

Unit 4. Event Financing and Control

Unit 5. Event Marketing and Sponsorship

Unit 6. Event practices in Tourism and Hospitality

Suggested Readings:

Chapter-wise questions

Past exam papers

Dean's Office Official Model Question Paper

Faculty of Management

Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)

Definition of MICE Tourism

Event Feasibility Study

Two Risk Factors in Outdoor Events

Meaning of Event Running Sheet

Corporate Incentive Travel

Short Answer Questions. Attempt any SIX questions. (6 × 5 = 30)

The Five Stages of the Event Planning Process (EMBOK)

Corporate Meeting and Conference Seating Layouts

Attracting Commercial Event Sponsorship

Crowd Management and Safety Protocols

Role of Banquet Coordination in Event Success

Post-Event Evaluation Metrics

Comprehensive / Analytical Questions. Attempt any TWO questions. (2 × 10 = 20)

Event Plan: 3-Day International Medical Conference in Kathmandu

Nepal as a Premier South Asian MICE and Destination Wedding Hub

Chapter notes & lecture slides