Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Hotel Management (BHM)
Course Description
:This course introduces students to the principles of e -commerce within the context of the hotel industry. Students will learn about the various aspects of online business operations, digital marketing, customer e ngagement, and technological trends that impact hotel management. The course will equip students with the necessary knowledge and skills to leverage e -commerce strategies to enhance guest experiences, increase revenue, and improve overall operational efficiency in the hospitality sector.
Course Objective
:The course objectives for an E -commerce course are designed to guide the learning outcomes and skills that students should acquire upon completing the course. Course Description This course introduces students to the principles of e -commerce within the context of the hotel industry. Students will learn about the various aspects of online business operations, digital marketing, customer e ngagement, and technological trends that impact hotel management. The course will equip students with the necessary knowledge and skills to leverage e -commerce strategies to enhance guest experiences, increase revenue, and improve overall operational efficiency in the hospitality sector.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction to E-commerce in Hotel Management
- Understanding e -commerce and its relevance in the hotel industry, Historical overview of e -commerce in hospitality, Key benefits and challenges o f implementing e-commerce in hotels.
Unit 2. Online Booking and Reservation Systems
- Types of online booking systems: direct booking vs. third -party platforms, Components of an effective online booking system, Integrating reservation systems with hotel operations and front desk.
Unit 3. Digital Marketing Strategies for Hotels
- Search engine optimization (SEO) for hotels, Pay-per-click (PPC) advertising and its applications, Social media marketing and content creation for hotels, Email marketing campaigns and guest engagement.
Unit 4. E-commerce Security and Privacy
- Ensuring secure online transactions for guests, Data protection and privacy, regulations (GDPR, CCPA, etc.), preventing online fraud and protecting guest information
Unit 5. Mobile E-commerce and Apps in Hospitality
- Importance of mobile optimization for hotel websites, Developing a hotel mobile app: features and benefits, Enhancing guest experiences through mobile technology
Unit 6. Emerging Trends in E-commerce for Hotels
- Virtual reality (VR) and augmented reality (AR) applications, Chat -bots and artificial intelligence (AI) in guest interactions, Block -chain technology for secure transactions and data management
Unit 7. Practical
- HTML Structure:
- Understanding the basic structure of an HTML document, creating a simple
- HTML page with headers, paragraphs, and text.
- HTML Elements and Tags:
- Learning ab out HTML tags and their purpose, Using headings to structure content, Creating paragraphs
- HTML Links:
- Creating hyperlinks, Opening links in a new tab using the target attribute.
- HTML Lists:
- Creating unordered lists and ordered lists, Adding list items with the tag.
- HTML Images:
- Adding images to a webpage, Specifying the image source
- HTML Forms:
- Building forms, Adding text inputs, radio buttons, checkboxes, and submit buttons
- E-commerce report The students are required to undertake a project work. The project work can be done individually or in group (at most 4 - 5 students). The format of the project work report should be based on research report, lab practical and the research should be done on the basis of field work including E-commerce topic.
Suggested Readings:
Kalakota, R., & Whinston, A. B. (1996). Frontiers of Electronic Commerce. Addison-Wesley. Laudon, K. C., & Traver, C. G. (2019). E-commerce: Business, Technology, Society. Pearson. O’Brien, J. A., & Marakas, G. M. (2018). Management Information Systems. McGraw-Hill Education. Turban, E., King, D., Lang, J., & Liang, T. P. (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer.