Tribhuvan University
Faculty of Management
Office of the Dean
Official Model Question Paper / Dean's Office Blueprint
Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.
Group A
Brief Answer Questions. Attempt ALL questions. (5 × 2 = 10)
[5*2=10]- [2]
Define management. State the four universal functions of management.
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Definition and Functions of Management
Management is the process of coordinating and integrating work activities efficiently and effectively with and through other people to achieve organizational objectives.
Four Universal Functions:
- Planning: Setting goals and deciding courses of action.
- Organizing: Structuring tasks, allocating resources, and assigning authority.
- Leading / Directing: Motivating employees, guiding groups, and managing communication.
- Controlling: Monitoring performance and taking corrective actions.
- [2]
Differentiate between efficiency and effectiveness in managerial performance.
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Efficiency vs. Effectiveness
- Efficiency (‘Doing things right’): Focuses on input-output ratio; accomplishing objectives while minimizing resource waste (time, cost, labor).
- Effectiveness (‘Doing the right things’): Focuses on goal attainment; selecting and achieving appropriate organizational goals that yield competitive advantage.
- [2]
What are the three essential managerial skills identified by Robert L. Katz?
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Robert Katz’s Managerial Skills
- Technical Skills: Specialized knowledge and proficiency in operating specific tools, procedures, and techniques (vital for first-line supervisors).
- Human / Interpersonal Skills: The ability to communicate, motivate, and work cooperatively with individuals and teams (crucial across all levels).
- Conceptual Skills: The mental ability to visualize the organization as a complex whole and understand how diverse components interact strategically (vital for top management).
- [2]
What is Management by Objectives (MBO)? State two benefits of MBO.
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Management by Objectives (MBO)
MBO (formulated by Peter Drucker) is a collaborative goal-setting system where managers and subordinates jointly define specific performance goals and periodically evaluate progress.
Benefits:
- Enhances employee motivation through participative goal-setting.
- Clarifies individual accountability and aligns personal tasks with overarching organizational goals.
- [2]
Distinguish between centralization and decentralization of authority.
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Centralization vs. Decentralization
- Centralization: Decision-making power is concentrated predominantly at top-level management.
- Decentralization: Systematic delegation of decision-making authority throughout middle and operating levels of the organizational hierarchy.
Group B
Descriptive Answer Questions. Attempt any THREE questions. (3 × 10 = 30)
[3*10=30]- [10]
Explain Henri Fayol’s 14 Principles of Management. Discuss the modern relevance of five selected principles in contemporary hospitality operations.
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Henri Fayol’s 14 Principles of Management
Henri Fayol established 14 administrative management principles:
- Division of Work, 2. Authority and Responsibility, 3. Discipline, 4. Unity of Command, 5. Unity of Direction, 6. Subordination of Individual Interests, 7. Remuneration, 8. Centralization, 9. Scalar Chain, 10. Order, 11. Equity, 12. Stability of Tenure, 13. Initiative, 14. Esprit de Corps.
Modern Relevance in Hospitality Operations:
- Division of Work: Kitchen and front desk operations require specialized division (saucier, concierge, sommelier) to maintain peak speed and quality.
- Unity of Command: In a banquet, service staff must receive orders from one banquet captain to eliminate conflicting instructions during high-speed service.
- Order: Food safety and mise-en-place demand a designated place for every utensil and ingredient to prevent cross-contamination.
- Equity: Treating diverse multi-national staff with fairness and dignity reduces high turnover rates common in hotels.
- Esprit de Corps: Team harmony and morale between front-of-house and back-of-house brigades are essential for flawless guest experiences.
- [10]
Analyze the steps in the rational decision-making process. Explain the bounded rationality model and heuristics used by managers under uncertainty.
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Rational Decision-Making and Bounded Rationality
1. Steps in Rational Decision-Making:
- Identify and define the problem.
- Identify decision criteria (cost, feasibility, quality).
- Allocate weights to criteria based on strategic priorities.
- Develop viable alternative solutions.
- Analyze and evaluate each alternative against criteria.
- Select the optimal alternative.
- Implement the chosen alternative.
- Evaluate decision effectiveness and gather feedback.
2. Bounded Rationality (Herbert Simon):
In real-world business, managers face cognitive limitations, incomplete information, and time constraints. Rather than seeking the theoretically optimal decision (maximizing), managers choose a solution that meets minimum acceptable criteria (satisficing).
3. Common Heuristics (Rules of Thumb):
- Availability Heuristic: Assessing probability based on how easily recent examples come to mind.
- Anchoring and Adjustment: Over-relying on the first piece of information received when making judgments.
- [10]
Compare Maslow’s Hierarchy of Needs theory with Herzberg’s Two-Factor theory of motivation. How can hotel general managers motivate service employees using Herzberg’s motivators?
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Maslow vs. Herzberg Motivation Theories
1. Comparative Analysis
- Maslow’s Hierarchy: Proposes 5 universal needs arranged hierarchically: Physiological, Safety, Social, Esteem, Self-actualization. Higher needs emerge after lower needs are satisfied.
- Herzberg’s Two-Factor Theory: Divides workplace factors into two independent sets:
- Hygiene Factors (Dissatisfiers): Company policy, working conditions, salary, supervision, security. If absent, they cause dissatisfaction; if present, they merely create neutrality (no dissatisfaction).
- Motivators (Satisfiers): Achievement, recognition, challenging work, responsibility, personal advancement. These drive genuine motivation and superior effort.
2. Application by Hotel General Managers:
- Hygiene Baseline: Ensure competitive wages, safe ergonomic kitchen equipment, and fair shift schedules to prevent dissatisfaction.
- Empowerment (Responsibility): Allow front desk agents discretionary authority to upgrade rooms or waive laundry charges up to Rs 3,000 to resolve guest grievances on the spot.
- Recognition: Implement ‘Employee of the Month’ awards with peer commendations and professional certifications.
- Job Enrichment: Rotate banquet servers through wine sommelier and bar training to foster career growth.
- [10]
Explain the organizational control process. Differentiate between feedforward, concurrent, and feedback control mechanisms in hospitality organizations.
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Organizational Control Process & Control Types
1. The Four-Step Control Process:
- Establish Standards: Defining quantifiable performance benchmarks (e.g., maximum check-in time of 3 minutes; food cost ratio of 28%).
- Measure Actual Performance: Gathering operational data through PMS reports, audit logs, and guest review metrics.
- Compare Performance Against Standards: Calculating variances between actual metrics and established benchmarks.
- Take Corrective Action: Diagnosing causes of negative variances and implementing remedies.
2. Types of Control Mechanisms:
Control Type Timing / Focus Hospitality Practical Example Feedforward Control Preventive; implemented before activities begin. Inspecting fresh meat and seafood shipments at the loading dock before accepting them into cold storage. Concurrent Control Real-time; monitoring during operational activity. Executive chef tasting and inspecting dishes at the kitchen pass before they are carried to dining tables. Feedback Control Corrective; evaluated after activity completion. Reviewing post-checkout guest satisfaction surveys and monthly departmental financial statements.
Group C
Comprehensive Answer / Case Analysis Question. (1 × 20 = 20)
[1*20=20]- [20]
Case Study: Organizational Restructuring at Himalayan Grand Hotel
Himalayan Grand Hotel, a 250-room landmark property in Kathmandu, is facing severe operational challenges: employee turnover has reached 38% annually, inter-departmental conflict between Front Office and Housekeeping causes delayed check-ins, and guest satisfaction ratings have dropped from 4.6 to 3.8 on TripAdvisor. The existing organizational structure is highly bureaucratic, rigid, and centralized, where front-line supervisors cannot make minor decisions without General Manager approval.
As a Management Consultant appointed by the Board of Directors: a. Diagnose the structural and leadership shortcomings responsible for the hotel’s performance decline. b. Design a modernized, decentralized organizational structure with clear delegation of authority and cross-functional coordination mechanisms. c. Formulate a leadership and employee empowerment strategy to rebuild morale and curb turnover. d. Establish a Balanced Scorecard control system with specific Key Performance Indicators (KPIs) across Financial, Customer, Internal Processes, and Learning & Growth perspectives.
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Organizational Transformation Plan for Himalayan Grand Hotel
a. Diagnosis of Current Organizational Deficiencies
- Excessive Centralization: Requiring GM approval for minor decisions causes operational paralysis and guest dissatisfaction.
- Inter-Departmental Silos: Lack of shared KPIs between Front Office and Housekeeping creates finger-pointing over room turnarounds.
- Authoritarian Culture: Stifled front-line initiative demotivates staff, driving a 38% turnover rate.
b. Restructured Organizational Model
- Decentralization: Delegate authority to Department Heads and Duty Managers to resolve complaints up to Rs 15,000 without prior GM sign-off.
- Cross-Functional Communication: Establish twice-daily 15-minute inter-departmental standups between Front Office, Housekeeping, and Engineering.
- Room Status Integration: Implement real-time PMS mobile handhelds so housekeeping attendants update room readiness instantly.
c. Leadership & Empowerment Strategy
- Transformational Leadership: Shift management from punitive inspection to supportive coaching and transparent communication.
- Empowerment Charter: Give service staff the autonomy to offer complimentary beverages or late checkouts to recover service lapses.
- Retention & Recognition: Introduce quarterly retention bonuses, subsidize professional hospitality diplomas, and institute transparent promotion paths.
d. Balanced Scorecard Framework
Perspective Strategic Objective Key Performance Indicator (KPI) Target Benchmark Financial Revenue Growth & Cost Control RevPAR and Food Cost Percentage RevPAR +15%; Food Cost Customer Guest Delight & Brand Recovery Net Promoter Score (NPS) & Review Score NPS ; TripAdvisor Internal Process Operational Agility Average Room Turnaround Time minutes per departure room Learning & Growth Talent Retention & Engagement Annual Employee Turnover Rate Reduce turnover from to