Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Management (BBM)
Course Objective
:This course is designed to provide students with a comprehensive understanding of event management by integrating theoretical foundations with practical applications. Students will acquire the essential skills to conceptualize, plan, execute, and evaluate events across diverse industries, ensuring both operational success and strategic effectiveness.
Course Description
:This course introduces students to the core principles, processes, and practices of event management. It explores both theoretical foundations and practical applications across the full event lifecycle, including planning, logistics, budgeting, marketing, risk management, and post- event evaluation. Special emphasis is placed on real-world application in corporate, cultural, sports, and social events, equipping students with the skills needed to design, organize, and deliver successful events in diverse contexts.
Learning Outcomes:
after the completion of the course, student will be able:
- To assess the situation of organizing events
- To manage the required equipment
- To plan the event and its execution
- To manage the contingent risk which may be faced during the events
- To deliver the service as per the need of the cuntomer
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1.Event Management Concept
- Concept of events
- Features of events
- Types of events: on the basis of size and contents
- Event Management: concept, scope and challenges
- History and evolution of event management
- Importance of event management in business and society
- Event industry
- Roles of event manager
Unit 2.Theoretical Foundations of Event Management
- Project Management Theory
- Project Planning, Project Optimization, Project Evaluation and Review Technique, Project Crashing, Project Risk Management, Project Implementation, Project Breakdown and Shutdown
- Stakeholder Theory
- Systems Theory
- Social Exchange Theory
- Experiential Marketing Theory
Unit 4.Event Planning and Conceptualization
- Event concept, design, theme and objectives
- Understanding event experiences
- Understanding target audience and stakeholders
- Venue selection and layout planning
- Timeline and work breakdown structure
- Event wow factor.
Unit 5.Event Finance and Marketing
- Preparing an event budget
- Revenue generation (sponsorships, ticketing, crowdfunding)
- Cost control and financial monitoring
- Financial reporting and accountability
- Branding and positioning of events
- Marketing mix for event promotion
- Use of digital marketing, social media, and influencers
- Public relations and media engagement.
Unit 6.Event Operations and Management
- Event operations concept
- Identifying potential risks in events
- Event insurance, regulations, licenses and permits
- Event contracts
- Managing event employees, volunteers and contracted personnel
- Event logistics
- Crisis and emergency management
- Activities in event management
- Event management information system.
Unit 7.Events of Different Sectors
- Corporate events
- Types of corporate events
- Cultural events and festivals
- Sports events
- Fundraising events
- Political events
- Religious events
- Private events. Mega events: meaning and characteristics
- Impact of megaevent on tourism, economy and politics;
Unit 8.Event Evaluation and Impact Assessment
- Analyzing event success and impact
- Identifying areas of improvement
- Post-event reporting and documentation
- Sustainable event management
- Future trends in event management;
Suggested Readings:
Bladen, C., Kennell, J., Abson, E. & Wilde, N. (2023). Events Management:An Introduction. (3rd ed.). Routledge. Shone, A., & Parry, B. (2019). Successful Event Management: A Practical Handbook (5th ed.). Cengage Learning. Bowdin, G., Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2012). Events Management (3rd ed.). Routledge. Van Der Wagen, L., & White, L. (2018). Event Management for Tourism, Cultural, Business, and Sporting Events (5th ed.). Cengage Learning. Goldblatt, J. (2011). Special Events: Creating and Sustaining a New World for Celebration (6th ed.). Wiley.