Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Management (BBM)
Course Description
:The course covers different concepts of e-commerce including features, types, business models, infrastructure, security and payment systems of e -commerce. This course also covers additional concepts such as e -commerce marketing and advertising, social networks, portals and auctions, and the concepts of B2B e-commerce.
Course Objective
:The main objective of this course is to introduce different concepts of e -commerce including business models, security, payment systems, e -commerce marketing and advertisement, social networks, portals, auctions and B2B e-commerce. The main objective of this course is to provide students with a comprehensive understanding of the principles, theories, and practices of business ethics and corporate governance . It aims to develop their ability to identify and analyze ethical issues in business, make responsible decisions, and understand the role o f governance in smooth functioning of business . The course also seeks to enhance students’ awareness of ethical issues and responsible business practices, with a particular focus on both global standards and the Nepalese context.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1.Introduction
- Why E-commerce? Introduction to E -commerce
- Unique Features o f E-commerce
- Types of E-commerce
Unit 2.E-commerce Business Models and Concepts
- E-commerce Business Models
- B2C Business Models
- B2B Business Models
- How E - commerce Changes Business: Strategy, Structure, and Process
Unit 3.E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms
- The Internet: Technology Background
- Internet Infrastructure and Access
- The Web
- The Internet and Web: Features and Services
- Mobile Apps
Unit 4.E-commerce Security and Payment Systems
- E-commerce Security Environment
- Security Threats
- Technology Solutions
- Management Policies, Business Procedures, and Public Laws
- E-commerce Payment Systems
Unit 5.E-commerce Marketing and Advertising Concepts
- Consumers Online: The Online Audience and Consumer Behavior
- Digital Commerce Marketing and Advertising Strategies and Tools
- Online Marketing Technologies
- Understanding the Costs and Benefits of Online Marketing Communication
Unit 6.Social, Mobile, and Local Marketing
- Introduction to Social, Mobile, and Local Marketing
- Social Marketing
- Mobile Marketing
- Local and Location-Based Marketing
Unit 7.Social Networks, Auctions, and Portals
- Social Networks and Online Communities
- Online Auctions
- E-commerce Portals
Unit 8.B2B E-commerce: Supply Chain Management and Collaborative Commerce
- Overview of B2B E -commerce
- The Procurement Process and Supply Chains
- Trends in Supply Chain Management and Collaborative Commerce
- B2B E -commerce Marketplaces: The Selling Side of B2B
- Private B2B Networks Case Study: The case study includes studying and preparing a project report on any popular e -commerce web application including its products, features, payment systems etc. Students can also propose a new e - commerce web application for the organization they study during case study. The project can be done in groups with at most 3 members in each group.
References:
- E-commerce: Business, Technology, and Society, Kenneth C. Laudon and Carol Guercio Traver, 17th Edition, Pearson
- Digital Business and E -commerce Management, Dave Chaffey, Tanya Hemphill David Edmundson-Bird, 7th Edition, Pearson MGT 239: Business Ethics and Corporate Governance BBA / BBM 7th Semester Credits: 3 Lecture Hours: 48