Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Management (BBM)
Course Objective
:This course intends to provide a foundational understanding of design thinking, entrepreneurship skills and management to cultivate an entrepreneurial mindset for launching and managing successful startups. This course contains an introduction to design thinking, design thinking process, creativity and innovation, entrepreneurship and design thinking, formulation of business plan and entrepreneurship management. Learning Outcomes Upon successful completion of this course, students will be able to: Understand the principles and process of design thinking. Apply design thinking methodologies to identify and solve entrepreneurial challenges. Develop entrepreneurial skills such as opportunity recognition, business model development, and customer validation. Explore strategies for effective entrepreneurship management. Learning strategies/Pedagogy: The following learning strategies should be used to deliver the course by the concerned faculty/ Instructors Use of diagram and maps in designing thinking Design thinking workshop Case analysis and discussion Term paper writing Presentation: Individual and group work with assignment
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction to Design Thinking
- Meaning and definition of design thinking, features of design thinking, principles of design thinking, design thinking in the organizations, design thinking approach, design thinking resources
Unit 2. Design Thinking Process
- Empathize Phase: Understanding user needs and behaviors , Techniques for empathetic research, Case studies on empathizing with customers
- Define Phase : Defining the problem statement , Ideation techniques for problem -solving, developing user personas
- Ideate Phase : Generating and evaluating ideas , Brainstorming and mind mapping techniques, Prototyping basics and rapid prototyping methods
- Prototype Phase:
- Creating prototypes to test ideas , Testing and iterating prototypes , Minimum Viable Product (MVP) development
- Test Phase : Conducting user testing and feedback sessions, Analyzing feedback and insights , Refining prototypes based on user feedback.
- Case studies and examples.
Unit 3. Design Thinking Tools and Methods
- Purposeful Use of Tools and Alignment with Process, visualization, journey mapping, value chain analysis, mind mapping, brain storming, concept development, assumption testing, rapid prototyping, customer co-creation, and learning launch,
Unit 4. Creativity and Innovation
- Concept of creativity, creativity process, creativity and its components, concept of innovation, types of innovation, commercialization of innovation , business idea, evaluation of ideas, finding gaps in the market place , implementing design thinking for innovative business ideas.
Unit 5. Entrepreneurship and Design Thinking
- The evolution of entrepreneurship, concept of entrepreneurship, entrepreneurial attributes and characteristics , opportunities and challenges of entrepreneurship, relationship between design thinking and entrepreneurship , Entrepreneurship skills: Opportunity recognition and assessment, Market research and analysis.
Unit 6. Entrepreneurial Skills Management
- Entrepreneurial skills: Concept and meaning
- Types of entrepreneurial skills: Innovation and adaptation, Business management skills, team work and leadership skills, Communication and listening, customer services skills, Financial skills, Analytical and problems solving skills, Strategic thinking and planning skills, time management and prioritization, Risks management
- Techniques of managing entrepreneurial skills
Suggested Readings:
Khanka, S.S. Entrepreneurial Development. S. Chand Publishing, New Delhi. Morris, M. H., Kurat ko, D. F., & Covin, J. G . Corporate entrepreneurship & innovation . Cengage Learning. Havinal, V. Management and entrepreneurship. New Age International. Ingle, B. R. Design thinking for entrepreneurs and small businesses: Putting the power of design to work. Berkeley: Apress. McKeever, M. P. (2018). How to write a business plan. Nolo.