Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Management (BBM)
Course Description
:This course provides foundational concepts and application principles for Entrepreneurship in business management.
Course Objective
:The Course introduces the concepts and the different organizational models for Social Entrepreneurship ventures. It explores how to address social problems; connect stakeholders; establish a self -sustained financing approach; measure and grow the social impact in the community or society; develop a social business model for a social cause. It examines the social enterprise’s role and impact in society. Learning Outcomes: At the completion of this course, students will be able to: Identify and examine real -world social problems and how to articulate them in social causes and social ventures. Build an awareness of the stakeholders as essential elements of the prob lem- solving process. Differentiate types of social organization models. Develop a social business model/plan, identifying necessary resources, interconnecting diverse stakeholders, and taking action toward implementing your ideas. Apply a self-sustaining approach to financing a social venture. Learning strategies/ Tools of Pedagogy: The following learning strategies should be used to deliver the course by the concerned faculty/ Instructors Preparation of social business model with pitching new ideas from social problem Case analysis and discussion Term paper writing Presentation: Individual and group work Group projects with SBM Case Project Assignment and thematic presentation Course Details:
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction to Social Entrepreneurship
- Introduction and Meaning of Social Entrepreneurship
- the Perspective of Social Entrepreneurship
- Evolution of Social Entrepreneurship
- Social Entrepreneurship in Practice
- Social Problems in Nepal.
Unit 2. Social Issues and Problems
- Concept and understanding of social issues and problems
- Need for identifying social issues and problems
- Identify Market Opportunities for social cause
- Idea Generation and Validation Techniques
- Opportunity Recognition from social issues and problems : Measuring the Social Impact
Unit 3. Social Business Model Development
- Social Business Model: Concept and Features
- Components of Social Business Model
- Lean Canvas Model and Value Proposition Design
- Lean Startup Methodology
- Relate the social cause to social business model
- Develop the SBM for case project
Unit 4. Market Analysis and Customer Validation
- Market Research: Segmentation, Positioning, Targeting and branding
- Features of Social Entrepreneurial Marketing
- Customer Discovery and Validation for Social Business and entrepreneurship
Unit 5. Business Planning and Pitching
- Concept of Social Business Plan
- Contents of Social Business Plan
- Developing a Social Business Plan
- Pitch Deck Development and Presentation Skills for Business Plan for Social Cause
- Financial Projections and Budgeting
- Funding the Social Venture and Self- sustaining Financing Approach
- Scaling up a Social Venture
Unit 6. Tourism Entrepreneurship andAgri-Preneurship in Nepal
- Meaning of Tourism Entrepreneurship
- Policy Measures for Tourism Entrepreneurship in Nepal
- Eco-Tourism/Nature Tourism/Rural Tourism
- Need for Developing Agri - Preneurship in Nepal
- Opportunities for Developing Agri-Preneurship as a social entrepreneurship in Nepal
- Contribution of Tourism Entrepreneurship and Agri - Preneurship in Nepalese Economy
References:
Yunus, Muhammad (2010) Building Social Business: The New Kind of Capitalism that Serves the Humanity’s Most Pressing Needs. NY: PublicAffairs. Martin L.R.; Osberg, S.R. (2015). Getting Beyond Better: How Social Entrepreneurship Works. MA: Harvard Business Review Press. MacMillan, I.; Thompson, J. (2013). The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale your Enterprise. PA: Wharton Digital Press. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (Audio), September 13, 2011, USA Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) by Alexander Osterwalder and Yves Pigneur, July 13, 2010, John Wiley and Sons, USA