EED 218

Entrepreneurship

TU BBM · Semester 5 · BBM curriculum effective from 2021

Requirement
required
Credits
3
Past papers
1 papers

Syllabus

What this course covers and how the teaching time is divided.

Entrepreneurship Syllabus

Official TU PDF

Tribhuvan University

Faculty of Management

Office of the Dean

Bachelor of Business Management (BBM)

Course Title: Entrepreneurship

Course Code: EED 218

Semester: Semester 5

Nature of Course: required

Full Marks: 100

Pass Marks: 50

Credit Hours: 3 Cr.

Curriculum: BBM curriculum effective from 2021

Course Description

:

This course provides foundational concepts and application principles for Entrepreneurship in business management.

Course Objective

:

The Course introduces the concepts and the different organizational models for Social Entrepreneurship ventures. It explores how to address social problems; connect stakeholders; establish a self -sustained financing approach; measure and grow the social impact in the community or society; develop a social business model for a social cause. It examines the social enterprise’s role and impact in society. Learning Outcomes: At the completion of this course, students will be able to:  Identify and examine real -world social problems and how to articulate them in social causes and social ventures.  Build an awareness of the stakeholders as essential elements of the prob lem- solving process.  Differentiate types of social organization models.  Develop a social business model/plan, identifying necessary resources, interconnecting diverse stakeholders, and taking action toward implementing your ideas.  Apply a self-sustaining approach to financing a social venture. Learning strategies/ Tools of Pedagogy: The following learning strategies should be used to deliver the course by the concerned faculty/ Instructors  Preparation of social business model with pitching new ideas from social problem  Case analysis and discussion  Term paper writing  Presentation: Individual and group work  Group projects with SBM Case Project  Assignment and thematic presentation Course Details:

Course Contents:

Lecture hours show the approximate classroom time allocated to each unit.

Unit 1. Introduction to Social Entrepreneurship

8 hours
  • Introduction and Meaning of Social Entrepreneurship
  • the Perspective of Social Entrepreneurship
  • Evolution of Social Entrepreneurship
  • Social Entrepreneurship in Practice
  • Social Problems in Nepal.

Unit 2. Social Issues and Problems

8 hours
  • Concept and understanding of social issues and problems
  • Need for identifying social issues and problems
  • Identify Market Opportunities for social cause
  • Idea Generation and Validation Techniques
  • Opportunity Recognition from social issues and problems : Measuring the Social Impact

Unit 3. Social Business Model Development

8 hours
  • Social Business Model: Concept and Features
  • Components of Social Business Model
  • Lean Canvas Model and Value Proposition Design
  • Lean Startup Methodology
  • Relate the social cause to social business model
  • Develop the SBM for case project

Unit 4. Market Analysis and Customer Validation

6 hours
  • Market Research: Segmentation, Positioning, Targeting and branding
  • Features of Social Entrepreneurial Marketing
  • Customer Discovery and Validation for Social Business and entrepreneurship

Unit 5. Business Planning and Pitching

8 hours
  • Concept of Social Business Plan
  • Contents of Social Business Plan
  • Developing a Social Business Plan
  • Pitch Deck Development and Presentation Skills for Business Plan for Social Cause
  • Financial Projections and Budgeting
  • Funding the Social Venture and Self- sustaining Financing Approach
  • Scaling up a Social Venture

Unit 6. Tourism Entrepreneurship andAgri-Preneurship in Nepal

10 hours
  • Meaning of Tourism Entrepreneurship
  • Policy Measures for Tourism Entrepreneurship in Nepal
  • Eco-Tourism/Nature Tourism/Rural Tourism
  • Need for Developing Agri - Preneurship in Nepal
  • Opportunities for Developing Agri-Preneurship as a social entrepreneurship in Nepal
  • Contribution of Tourism Entrepreneurship and Agri - Preneurship in Nepalese Economy

References:

Yunus, Muhammad (2010) Building Social Business: The New Kind of Capitalism that Serves the Humanity’s Most Pressing Needs. NY: PublicAffairs. Martin L.R.; Osberg, S.R. (2015). Getting Beyond Better: How Social Entrepreneurship Works. MA: Harvard Business Review Press. MacMillan, I.; Thompson, J. (2013). The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale your Enterprise. PA: Wharton Digital Press. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (Audio), September 13, 2011, USA Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) by Alexander Osterwalder and Yves Pigneur, July 13, 2010, John Wiley and Sons, USA