Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Management (BBM)
Course Description
:This course contain introduction, perception, social thought and behavior, motivation and emotion, learning, memory and forgetting, thinking and problem solving, human intelligence, personality. Course Details
Course Objective
:To enable the students to understand basic processes and structures underlying hu man behavior as a basis for managing people in an organizational setting.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction
Introduction to Psychology – concepts, The roots of Psychology, goals of psychology, major perspectives in psychology (behavioral, cognitive, biological, evolutionary, developmental, psychodynamics, and social and cultural). Scope of Psychology.
Unit 2. Human Development
Concept, nature of development, issues of nature and nurture, growth and development, Baltes’s principles of life-span development, Key stages of development- prenatal, infancy, ch ildhood, adolescence, adulthood (psychosocial issues and hazards.)
Unit 3. Perception, Social Thought and Behavior
Concepts, factors influencing perception.Perceptual organization. Constancies and Illusions; Person perception – Concept, Kelly’s attribution theory, Im pression Formation and biases Social behavior i)Persuasion, ii) attitudes, iii) prejudices and techniques to reduce it , prosocial behavior. Social influences - i) conformity, ii) compliance, iii) obedience (Milgram’s experiment)
Unit 4. Learning
Concept , Models of learning: concept and applications of c lassical conditioning, operant conditioning, insight and observational learning. Application of learning theories i) Shaping behavior - reinforcement, and punishment ii) Learned Helplessness.
Unit 5. Motivation and emotion
Motivation: concept and types. Implication of motivation for managers Emotion:concept and types. Application of emotion s in organization (ability and selection, decision -making, creativity, interpersonal conflict, deviant workplace behaviors).
Unit 6. Memory and Forgetting
Memory – concept, memory process (encoding, storage, retrieval) The foundations of Memory: short term me mory, working memory, long -term memory modules: declarative memory (semantic memory and episodic memory,) and procedural memory, Improving memory Forgetting – concept, causes of forgetting – i) decay, ii) inhibition (proactive and retroactive), iii) memory dysfunctions – Alzheimer’s disease, amnesia – retrograde amnesia and anterograde amnesia.
Unit 7. Cognition
Thinking – concept, elements of thought – mental images and concepts. Creative thinking – concept, factors influencing creative thinking.Problem solving – concept, methods of problem solving (trial and error, algorithm, heuristics) , Decision-making – Concept, common biases and errors in problem solving - i) over- confidence, ii) anchoring bias, iii) availability bias, iv) confirmat ion bias, v) representativebias, vi) escalation of commitment, vii) hindsight bias.
Unit 8. Human Intelligence
Intelligence-Concept , major approaches of intelligence - Gardner’s theory of multiple intelligence, Sternberg’s Triarchic theory,Cattell’s theory of intlligence . Variations in Intellectual Ability : Intellectual disability and Mentally gifted. Emotional intelligence: Concept, Goleman’s dimensions of emotional intelligence.
Unit 9. Personality
Concept, Personality traits: 16 PF, The Big Five Model, personality attributes influencing work behavior. Measuring personality: Objective and projective approach.
Unit 10. Psychology and Health
Stress: Causes, consequences, coping Subjective well being.
References:
Baron, R. A. (Latest Edition). Psychology. Prentice-Hall of India. Ciccarelli, Saundra K. & White, N. (2015). Psychology .4 th Edition. Pearson Education, Inc. Feldman, R. S. (2015).Understanding Psychology.11th Edition. McGraw Hill Publication Nolen, S; & A. Wagenaar.(2009 ). Atkinson &Hilgard’s Introduction to Psychology , 15thEdition.Cengage Learning