Tribhuvan University
Faculty of Management
Office of the Dean
2022 AD / Regular Examination
Time: 3 Hrs. | Full Marks: 60 | Pass Marks: 30
Section A
Brief Answer Questions. Attempt ALL questions.
[10 * 1 = 10]- [2]
Who is the father of modern psychology?
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The Father of Modern Psychology:
Wilhelm Wundt (1832–1920), a German physiologist and philosopher, is universally recognized as the Father of Modern Psychology.
Historical Milestone:
- In 1879, Wundt established the world’s first formal laboratory dedicated exclusively to psychological research at the University of Leipzig, Germany.
- This historic achievement marked the formal separation of psychology from philosophy and biology, establishing it as an independent empirical science utilizing experimental introspection.
- [2]
Point out the shortcuts in judging others.
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Perceptual Shortcuts in Judging Others:
Individuals use cognitive heuristics and perceptual shortcuts to rapidly process social information:
- Selective Perception: Filtering incoming stimuli to interpret information based on personal interests, background, and attitudes.
- Halo Effect: Drawing an overarching general positive impression of an individual based on a single favorable characteristic (and conversely, the Horn Effect for negative traits).
- Contrast Effect: Evaluating a person’s characteristics by comparing them with other recently encountered individuals rather than against objective criteria.
- Projection: Attributing one’s own traits, motives, or shortcomings onto other people.
- Stereotyping: Judging an individual solely based on the generalized perception of the social or demographic group to which that person belongs.
- [2]
What is motivated forgetting?
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Concept of Motivated Forgetting:
Motivated forgetting is a psychological phenomenon where an individual actively, either consciously or unconsciously, pushes distressing, unwanted, or emotionally painful memories out of conscious awareness to protect the self from anxiety, guilt, or trauma.
Primary Forms:
- Repression (Sigmund Freud): An unconscious psychological defense mechanism that automatically banishes anxiety-provoking impulses or traumatic memories into the unconscious mind.
- Suppression: A deliberate, conscious effort to suppress unwanted thoughts or unpleasant events from working memory.
- [2]
Define emotional labor.
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Definition of Emotional Labor:
Emotional labor (first conceptualized by sociologist Arlie Hochschild, 1983) refers to the psychological effort, planning, and self-regulation required by an employee to display organizationally desired emotions during interpersonal workplace interactions.
Mechanisms:
- Surface Acting: Faking or displaying outward emotional expressions (e.g., forcing a customer service smile) without actually feeling the emotion inside, often resulting in emotional dissonance and burnout.
- Deep Acting: Consciously attempting to genuinely modify inner feelings to match the required emotional display.
- [2]
Mention the algorithm approach of problem solving.
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The Algorithm Approach to Problem Solving:
An algorithm is a step-by-step, methodical, and logical procedural rule that guarantees a correct solution to a specific problem if followed exhaustively and accurately.
Key Characteristics:
- Exhaustive and systematic (evaluates all possible operational pathways).
- Contrasts with heuristics (mental rules of thumb that are fast but error-prone).
- Example: Solving an anagram like “T-A-C” by systematically generating every mathematical permutation until discovering “CAT”, or using long division formulas in mathematics.
- [2]
Point out the Group factor theory of intelligence.
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Thurstone’s Group Factor Theory of Intelligence:
Formulated by Louis L. Thurstone (1938), this theory rejected Charles Spearman’s concept of a unitary general intelligence (g-factor). Instead, Thurstone posited that human cognitive intelligence consists of 7 Primary Mental Abilities (PMAs):
- Verbal Comprehension (V): Grasping meanings of words and verbal concepts.
- Word Fluency (W): Rapid production of isolated words.
- Number Facility (N): Speed and accuracy in arithmetic calculations.
- Spatial Visualization (S): Mentally manipulating geometric forms.
- Associative Memory (M): Rote memorization of paired associates.
- Perceptual Speed (P): Rapid identification of visual similarities and differences.
- Inductive Reasoning (I): Discerning underlying rules and principles from specific instances.
- [2]
What is prejudice? Describe the techniques to reduce it.
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Meaning of Prejudice and Techniques to Reduce It:
Prejudice is an unjustified, negative attitude and prejudgment directed toward an individual based solely on their perceived membership in a specific social group, caste, ethnicity, or religion.
Techniques to Reduce Prejudice:
- The Contact Hypothesis (Gordon Allport): Promoting direct interpersonal interaction between conflicting groups under conditions of equal status and institutional support.
- Superordinate Goals: Creating shared cooperative tasks that require intergroup collaboration to succeed (e.g., Sherif’s Robbers Cave experiment).
- Cognitive Empathy & Perspective Taking: Educational programs that train individuals to actively view circumstances through the eyes of out-group members.
- [2]
Describe the tools of thinking.
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The Primary Tools of Thinking (Cognition):
Cognitive thinking relies on internal mental representations to manipulate information:
- Concepts: Mental categories used to group similar objects, events, ideas, or people (e.g., the concept of “Vehicle”).
- Mental Images: Visual, auditory, or sensory representations of physical stimuli formed in the mind’s eye without sensory input.
- Language and Symbols: Systems of arbitrary signs, words, and grammatical rules that communicate and structure complex abstract thoughts.
- Schemas and Prototypes: Cognitive frameworks representing the most typical, idealized example of a category.
- [2]
How do psychologists use naturalistic observational method to understand behavior?
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Use of Naturalistic Observation by Psychologists:
In naturalistic observation, researchers systematically observe and record the spontaneous behaviors of human or animal subjects in their natural environments (classrooms, playgrounds, workplaces, public markets) without manipulating variables or intruding.
Methodological Merits:
- High ecological validity, capturing genuine behavioral patterns unaffected by artificial laboratory settings.
- Avoids demand characteristics and artificial participant reactivity when conducted unobtrusively.
- [2]
What is emotional intelligence? Explain.
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Concept of Emotional Intelligence (EQ / EI):
Emotional Intelligence (popularized by Daniel Goleman, 1995) is the psychological capability to recognize, understand, manage, and effectively utilize one’s own emotional states, as well as perceive and empathetically influence the emotions of others.
Five Core Dimensions (Goleman):
- Self-Awareness: Recognizing personal emotions as they occur.
- Self-Regulation: Managing disruptive emotional impulses.
- Internal Motivation: Pursuing goals with energy and persistence beyond money.
- Empathy: Sensing and understanding the emotional makeup of other people.
- Social Skills: Managing relationships, building rapport, and resolving interpersonal conflicts.
Section B
Short Answer Questions. Attempt any FIVE questions.
[5 * 6 = 30]- [6]
Describe the different modules of long-term memory.
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Modules of Long-Term Memory (LTM):
Long-Term Memory (LTM) is the vast, relatively permanent cognitive storage system of the human mind. Modern cognitive psychologists (e.g., Endel Tulving) classify LTM into two primary modules: Declarative (Explicit) Memory and Non-Declarative (Implicit) Memory.
1. Architectural Structure of LTM:
- Declarative (Explicit) Memory: Consciously recalled facts and events.
- Episodic Memory: Personally experienced autobiographical life events.
- Semantic Memory: Generalized facts, language, concepts, and objective world knowledge.
- Non-Declarative (Implicit) Memory: Automatic, non-conscious memory of skills and habits.
- Procedural Memory: Motor skills, behavioral routines, and conditioned responses.
2. Detailed Explanation of Modules:
A. Declarative (Explicit) Memory
Requires conscious, intentional cognitive retrieval:
- Episodic Memory (Autobiographical Record):
- Stores personally experienced episodes, events, and temporal situations.
- Tied directly to specific times and spatial contexts (“What did you eat for dinner yesterday?” or “Your first day at college”).
- Semantic Memory (Mental Encyclopedia):
- Stores abstract, generalized factual knowledge, meanings of words, grammar, and scientific concepts.
- Independent of personal biographical experience (“Kathmandu is the capital of Nepal” or “2 + 2 = 4”).
B. Non-Declarative (Implicit) Memory
Influences behavior automatically without conscious awareness:
- Procedural Memory (Motor & Cognitive Skills):
- Memories for how to perform perceptual, motor, and cognitive operations (e.g., riding a bicycle, swimming, touch-typing on a keyboard).
- Priming and Classical Conditioning:
- Enhanced identification of objects due to recent exposure, and conditioned emotional reflexes (e.g., fear of dental drills).
- Declarative (Explicit) Memory: Consciously recalled facts and events.
- [6]
Define learning and differentiate between maturation and learning.
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Concept of Learning and Distinction from Maturation:
1. Definition of Learning
Learning is defined as any relatively permanent change in behavior, knowledge, or behavioral potential that occurs as a direct result of practice, training, or personal experience.
Core Elements:
- Represents a noticeable change in observable behavior or internal cognitive schema.
- The change must be relatively permanent (excluding transient fluctuations caused by temporary fatigue, drugs, or illness).
- Must stem from experience, environmental interaction, or practice rather than biological aging alone.
2. Differentiating Learning and Maturation
Basis of Comparison Learning Maturation 1. Primary Driver Driven by environmental interaction, deliberate practice, feedback, and active exposure. Driven by genetic unfolding, biological growth, and chronological aging of the nervous system. 2. Universal Timeline Highly individualized; varies dramatically based on exposure, culture, and educational opportunities. Highly universal; follows a predictable, species-wide biological sequence (e.g., infants sitting before walking). 3. Conscious Effort Requires cognitive motivation, attention, and conscious mental exertion. Occurs naturally and automatically without conscious effort or formal training. 4. Reversibility Subject to extinction, decay, and forgetting if practice ceases. Irreversible physiological progression; cannot be unlearned. 5. Example Learning to operate statistical software or speak Spanish fluently. A child’s physical vocal cords developing to allow articulate speech, or walking once leg muscles strengthen. - [6]
How can you use knowledge of psychology in solving everyday life problems? Explain.
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Applying Knowledge of Psychology in Solving Everyday Life Problems:
Psychological principles offer valuable tools for personal mastery, emotional wellness, and interpersonal efficiency:
- Stress Management and Emotional Regulation:
- Utilizing cognitive reframing (Cognitive Behavioral Therapy principles) to challenge irrational catastrophic thoughts, coupled with physiological relaxation techniques (diaphragmatic breathing) to manage daily academic and professional stress.
- Enhanced Learning and Memory Retention:
- Applying cognitive memory techniques such as spaced repetition, mnemonic elaboration, and chunking to study effectively for exams rather than relying on inefficient cramming.
- Habit Formation and Behavioral Modification:
- Utilizing Operant Conditioning (B.F. Skinner) to build healthy habits: establishing clear antecedents/cues, setting incremental behavioral milestones, and rewarding oneself with positive reinforcement upon task completion.
- Interpersonal Communication and Conflict Resolution:
- Leveraging active listening, emotional intelligence, and empathy to understand diverse viewpoints, preventing workplace misinterpretations and domestic friction.
- Overcoming Cognitive Biases in Decision Making:
- Recognizing common cognitive traps such as confirmation bias, sunk cost fallacy, and framing effects enables more objective financial and career choices.
- Optimizing Workplace Motivation:
- Structuring daily goals according to Locke’s Goal-Setting Theory (specific, challenging, yet attainable targets with timely progress feedback) to sustain personal productivity.
- Stress Management and Emotional Regulation:
- [6]
What is creative thinking? Can creativity be learned?
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Creative Thinking and Whether Creativity Can Be Learned:
1. Concept of Creative Thinking
Creative thinking is the cognitive process of generating novel, original, unconventional, and valuable solutions to problems. It is fundamentally anchored in divergent thinking (generating multiple varied possibilities from a single stimulus) rather than convergent thinking.
Stages of the Creative Process (Graham Wallas, 1926):
- Preparation: Gathering factual data, defining the problem, and conducting research.
- Incubation: Setting the problem aside to allow the unconscious mind to process ideas.
- Illumination (“Aha!” moment): The sudden emergence of the creative insight into conscious awareness.
- Verification: Rigorously evaluating, testing, and refining the newly discovered solution.
2. Can Creativity Be Learned? (Psychological Perspective)
Yes, creativity can definitely be developed and enhanced through deliberate training.
While genetic cognitive traits set a baseline, modern neuroscience and psychology confirm that creative thinking is a cognitive skillset cultivable through systematic practices:
- Overcoming Mental Sets and Functional Fixedness: Training individuals to view everyday objects and problems from unconventional angles (breaking perceptual rigidity).
- Lateral Thinking Techniques (Edward de Bono): Practicing deliberate cognitive disruption, provocation, and Six Thinking Hats methodology.
- Cross-Disciplinary Exposure: Broadening mental schemas by learning skills outside one’s core domain, sparking combinatorial creativity.
- Cultivating Psychological Safety: Fostering supportive environments where failure is treated as an informative experiment rather than an offense.
- [6]
Define intelligence. Write a short note on individual differences in intelligence.
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Concept of Intelligence and Individual Differences:
1. Definition of Intelligence
According to David Wechsler (1944), intelligence is the global and aggregate capacity of an individual to act purposefully, to think rationally, and to deal effectively with their environment. It encompasses abstract reasoning, problem-solving speed, learning from past experience, and behavioral adaptation.
2. Individual Differences in Intelligence
Human intelligence exhibits significant variance across individuals within any population, following a Gaussian Normal Distribution (Bell-Shaped Curve) with a mean IQ of 100 and a standard deviation of 15:
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The Extremes of Intelligence:
- Intellectual Disability (IQ < 70): Characterized by significant limitations in intellectual functioning and adaptive practical skills (mild, moderate, severe, and profound).
- Intellectual Giftedness (IQ > 130): Represents exceptional cognitive aptitude, creativity, and commitment to tasks (observed in the top 2.2% of the population).
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Determinants of Individual Differences (Nature vs. Nurture):
- Genetic / Hereditary Factors (Nature): Twin studies (Bouchard) demonstrate that identical twins reared apart exhibit an IQ correlation of approximately 0.70 to 0.75, confirming strong hereditary heritability (roughly 50% to 70%).
- Environmental Influences (Nurture): Prenatal nutrition, family socioeconomic status, intellectual stimulation in early childhood, quality of schooling, and access to healthcare play a pivotal role in determining whether genetic cognitive potential is fully realized.
- The Flynn Effect: The documented worldwide rise in average raw IQ scores over successive generations, proving the transformative power of modern environmental and educational improvements.
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- [6]
What is personality? Explain with reference to big five model.
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Concept of Personality and the Big Five Trait Model:
1. Definition of Personality
Personality (Gordon Allport, 1937) is the dynamic organization within the individual of those psychophysical systems that determine their characteristic behavior, thought patterns, and emotional reactions across different life situations.
2. The Big Five Model of Personality (OCEAN Framework):
Developed by Costa & McCrae, this framework represents the contemporary gold standard for trait personality assessment:
- O — Openness to Experience:
- High Scorers: Imaginative, intellectually curious, artistic, and open to novel ideas.
- Low Scorers: Conventional, pragmatic, resistant to change, and preferring routine.
- C — Conscientiousness:
- High Scorers: Disciplined, organized, dependable, thorough, and goal-directed.
- Low Scorers: Spontaneous, disorganized, careless, and easily distracted.
- E — Extraversion:
- High Scorers: Sociable, assertive, energetic, talkative, and energized by social gatherings.
- Low Scorers (Introverts): Reserved, reflective, quiet, and requiring solitary recharge.
- A — Agreeableness:
- High Scorers: Compassionate, cooperative, trusting, helpful, and empathetic.
- Low Scorers: Antagonistic, competitive, suspicious, and argumentative.
- N — Neuroticism (Emotional Stability):
- High Scorers: Prone to anxiety, emotional volatility, depression, and self-doubt.
- Low Scorers: Calm, emotionally resilient, secure, and poised under pressure.
- O — Openness to Experience:
Section C
Comprehensive Answer / Case Study Questions.
[2 * 10 = 20]- [10]
Read the following case carefully and answer the questions that follow:
There are two college going students, name Dipesh and Suresh, and at super market. To make ends meet and help pay for college fee. Both works for different departmental supervisor Shankar respectively. Dipesh’s supervisor Ramesh assign him same work for days, as he believes that practicing the same thing over and over again master the job. Dipesh was being de-motivated by doing same work every day.
At the same time Suresh’s supervisor Shankar takes care of his employees interests and use to assign them work each week. The outcome of this practice was that his employees were motivated and were satisfied with the work assigned to them because they were having different task to perform each week that they were more enthusiastic towards the work.
It was observed by the employees of the supermarket that Dipesh’s supervisor Ramesh was being bias with his employees. For instance, he was providing 200 more rupees pay to a girl who used to say good and sweet things to him as compare to Dipesh. He was also strict with lunch timing which was 45 minutes for all employee of the supermarket but he expects his employees to finish it within 30 minutes.
On the other hand, Suresh’s supervisor Shankar motivates his employees by giving them an opportunity and responsibility to complete certain task without interfering in them and by providing them bonus for completion of work in given time.
Questions:
a. Describe the problem in the above case.
b. Analyze Dipesh and Suresh’s motivation using equity theory and expectancy theory.
c. If you were Dipesh’s boss, what could you do to positively influence his motivation?
d. Does motivation come from within a person or it is a result of the situation? Explain.
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Case Study Analysis: Workplace Motivation at the Supermarket (Dipesh vs. Suresh)
Part (a): Description of the Core Organizational Problem
The core issue involves stark leadership disparities between two department supervisors, producing deep employee demotivation and perceptions of injustice:
- Ramesh’s Ineffective Leadership:
- Relies on mindless job repetition and task monotony under the flawed belief that repeating the same task indefinitely builds mastery, causing Dipesh extreme boredom and burnout.
- Practices blatant favoritism and wage bias by paying an extra Rs 200 to a female employee solely based on flattering words.
- Enforces authoritarian, arbitrary control by curtailing the store-wide 45-minute lunch entitlement to 30 minutes.
- Contrast with Shankar’s Empowering Leadership:
- Practicing job rotation, delegating autonomy, respecting lunch hours, and offering performance bonuses, which keeps Suresh motivated and enthusiastic.
Part (b): Motivation Analysis using Equity Theory and Expectancy Theory
1. J. Stacy Adams’ Equity Theory:
- Evaluates motivation through perceived fairness of the Outcome/Input (O/I) ratio relative to referent others:
- Dipesh contributes equivalent or superior inputs (labor, time) but receives inferior outcomes (Rs 200 less pay, unrewarded effort, reduced lunch break) compared to the flattering co-worker.
- This creates under-reward inequity, triggering psychological tension, resentment, lowered productivity, and demotivation.
2. Victor Vroom’s Expectancy Theory (
): - For Dipesh:
- Expectancy (Effort -> Performance): Low to moderate. He can do the work, but knows it leads nowhere.
- Instrumentality (Performance -> Reward): Completely broken (Zero). Outstanding performance does not lead to higher pay or praise; only flattery does.
- Valence (Value of Reward): High (he needs the money for college fees), but zero instrumentality destroys total motivational force (
).
- For Suresh:
- All three linkages are robust: High Expectancy (autonomy to perform), High Instrumentality (timely completion guarantees bonus), High Valence (valued bonus and task variety), resulting in high motivational force.
Part (c): Actionable Interventions as Dipesh’s Supervisor
- Implement Job Enrichment and Rotation:
- Rotate Dipesh across diverse store departments (inventory tracking, cash register, customer service) to eliminate monotony and broaden operational skills.
- Establish Transparent, Objective Compensation:
- Eliminate personal favoritism; base wage bonuses strictly on verifiable metrics (sales targets, accurate shelf stocking) published openly.
- Respect Organizational Policies:
- Restore the full 45-minute lunch break, demonstrating respect for employee well-being.
- Adopt a Participative Leadership Style:
- Conduct weekly 1-on-1 check-ins to listen to Dipesh’s concerns, providing supportive developmental feedback.
Part (d): Does Motivation Come From Within or the Situation?
Motivation is an interactionist phenomenon: it is the dynamic interplay between internal individual factors and external situational conditions.
- Internal Factors (Intrinsic Drives):
- Personal personality traits, ambition, emotional intelligence, and self-efficacy (e.g., Dipesh’s internal desire to pay his college tuition).
- Situational Factors (Extrinsic Environment):
- Supervisory leadership style, fair compensation systems, task design, and organizational culture (e.g., Shankar’s empowering environment vs. Ramesh’s toxic bias).
- Synthesis: An internally driven employee (like Dipesh) can be completely demoralized by a toxic, unfair situation. Conversely, supportive environments (like Suresh’s) channel internal energy into high organizational performance. Therefore, motivation requires both internal readiness and situational facilitation.
- Ramesh’s Ineffective Leadership: