ENG 202

English II

TU BBM · Semester 2 · BBM curriculum effective from 2021

Requirement
required
Credits
3
Past papers
2 papers

Past exam papers

Complete papers are arranged by exam year (AD).

English II 2023 Board Question Paper

Report problem

Tribhuvan University

Faculty of Management

Office of the Dean

2023 AD / Regular Examination

Course: ENG 202 · English II

Level: Bachelor of Business Management (BBM) · Semester 2

Full Marks: 100

Time: 3 hrs.

Time: 3 Hrs. | Full Marks: 100 | Pass Marks: 50

Section A

Brief Answer Questions. Attempt ALL questions.

[10 * 1 = 10]
  1. Will distance learning become the most common kind of teaching learning mode in the future?

    [2]
    View model solution

    Will Distance Learning Become the Most Common Teaching-Learning Mode in the Future?

    • Balanced Assessment: While distance learning will become ubiquitous as a flexible educational mode, it is unlikely to completely replace physical, in-person education. Instead, hybrid or blended learning will become the dominant paradigm.
    • Key Reasons:
      1. Scalability & Convenience: Online education removes geographical barriers, provides self-paced learning, and lowers travel and boarding costs for students worldwide.
      2. Limitations of Pure Distance Learning: Virtual environments cannot fully replicate hands-on laboratory work, clinical practice, tactile artistic training, or spontaneous peer socialization and interpersonal networking that traditional campuses foster.
  2. Offer two reasons why alternative medicines like homeopathy are popular with some people.

    [2]
    View model solution

    Two Reasons for the Popularity of Alternative Medicines (e.g., Homeopathy):

    1. Holistic and Patient-Centered Approach:
      • Alternative practitioners often conduct lengthy, empathetic consultations that consider the patient’s lifestyle, emotional state, and individual constitution, rather than rushing through symptoms.
    2. Perceived Safety and Absence of Severe Side Effects:
      • Many people seek gentle, non-invasive therapies because they are wary of the adverse biochemical side effects, dependency risks, and high costs associated with conventional pharmaceutical drugs.
  3. Complete the sentences below with your own ideas:

    a. It is a good idea to build houses... b. It is not surprising...

    [2]
    View model solution

    Completed Sentences with Appropriate Academic Context:

    a. It is a good idea to build houses that incorporate passive solar heating, rainwater harvesting, and locally sourced sustainable building materials to minimize their carbon footprint. b. It is not surprising that rapid urbanization and rising global temperatures have accelerated the demand for energy-efficient, climate-resilient architecture.

  4. Why do you think building should be eco-friendly?

    [2]
    View model solution

    Why Buildings Should Be Eco-Friendly:

    1. Environmental Preservation:
      • The construction and operation of conventional buildings account for nearly 40% of global carbon emissions and consume vast amounts of water and raw timber; eco-friendly designs significantly reduce this ecological footprint.
    2. Economic Efficiency and Human Health:
      • Green buildings lower long-term utility expenses through natural daylighting, superior insulation, and solar energy, while non-toxic materials improve indoor air quality and occupants’ respiratory health.
  5. How does “The Dog of Tithwal” unfold the futility of war?

    [2]
    View model solution

    The Futility of War in Saadat Hasan Manto’s “The Dog of Tithwal”:

    • In Manto’s story, an innocent stray dog wanders between Indian and Pakistani army outposts in the contested mountains of Kashmir during the Partition of 1947.
    • Both military posts project absurd nationalist identities onto the animal—tagging it with names like “Shunno” and “Chaprasi” and suspecting it of being an enemy spy.
    • Caught between the two sides, the terrified dog is fired upon from both outposts until it dies in no-man’s-land. Its death serves as a scathing allegory for the arbitrary cruelty, foolish jingoism, and tragic absurdity of armed conflict.
  6. What is the poet’s dream in “Dream Variations”?

    [2]
    View model solution

    The Poet’s Dream in Langston Hughes’s “Dream Variations”:

    • In “Dream Variations,” Langston Hughes dreams of uninhibited freedom, self-expression, and racial celebration.
    • He longs to “fling my arms wide in some place of the sun” and dance joyfully through the bright day until day is done.
    • At dusk, he envisions resting peacefully beneath a cool, gentle tree in the night, which he tenderly describes as “dark like me / Black like me,” transforming darkness and blackness into symbols of beauty, comfort, and cultural pride.
  7. What is special about Krishna’s flute in “The Song”?

    [2]
    View model solution

    Significance of Krishna’s Flute in “The Song”:

    • Krishna’s flute (Bansuri or Murali) is not merely a musical instrument; it symbolizes the divine call of spiritual transcendence and unconditional love.
    • Its celestial melody transcends human speech, captivating the souls of gopis, cows, birds, and rivers alike. It compels listeners to abandon mundane egoistic attachments and awaken to cosmic unity with the divine.
  8. According to the speaker of “The Green Frog Skin”, what are white men bred to be?

    [2]
    View model solution

    What White Men Are Bred to Be (“The Green Frog Skin”):

    • In John (Fire) Lame Deer’s autobiographical essay “The Green Frog Skin,” the Lakota Sioux medicine man asserts that white men are bred to be obsessive worshippers and accumulators of paper money (which he metaphors as “green frog skin”).
    • He critiques Western society for training people to equate money with happiness, power, and human worth, transforming green paper into a false idol that destroys their living relationship with nature, fellow humans, and the spiritual universe.
  9. What three aspects should the introduction of an essay include?

    [2]
    View model solution

    Three Essential Aspects of an Essay Introduction:

    1. The Hook / General Opening: An engaging initial statement, provocative question, or striking fact that captures the reader’s attention and introduces the broad topic.
    2. Contextual Background / Bridge: Transitional sentences that provide necessary context, define key terms, and narrow the discussion toward the specific issue.
    3. The Thesis Statement: The central assertion, argument, or roadmap that explicitly states the author’s stance and outlines the main points of the essay.
  10. Choose the best word (i, ii, iii) to complete the sentences:

    (a) Certain countries completely ___ the sale of guns. (i) restrict (ii) ban (iii) grant

    (b) The President will ___ the building of several new colleges. (i) authorize (ii) criminalize (iii) legalize

    [2]
    View model solution

    Completed Sentences with Best Word Choices:

    (a) Certain countries completely ban the sale of guns.

    • (Correct option: (ii) ban — ‘ban’ denotes total legal prohibition, whereas ‘restrict’ implies partial limitation).

    (b) The President will authorize the building of several new colleges.

    • (Correct option: (i) authorize — ‘authorize’ means to give official formal sanction or financial clearance).

Section B

Short Answer Questions. Attempt any FIVE questions.

[5 * 6 = 30]
  1. According to the writer, John Holt, in “The Right to Control One’s Learning”, how does power corrupt the school?

    [6]
    View model solution

    How Power Corrupts the School in John Holt’s “The Right to Control One’s Learning”:

    In his critical educational essay “The Right to Control One’s Learning,” educator John Holt argues that compulsory schooling is fundamentally flawed because it relies on coercive power rather than voluntary curiosity.

    1. The Monopoly of Coercion

    • Holt contends that forcing children into schools by state law grants school administrations and teachers absolute, unchecked control over young minds, bodies, and time.
    • As the classic maxim states, “power tends to corrupt, and absolute power corrupts absolutely.” When teachers have the legal authority to compel attendance, assign arbitrary tasks, and punish non-compliance, genuine dialogue is replaced by domination.

    2. Destruction of Intrinsic Curiosity

    • Because schools possess the power to decide what a child must know and when they must know it, children’s innate drive to explore the world on their own terms is extinguished.
    • Learning ceases to be an organic, joyful adventure; it becomes a series of imposed chores designed to appease authority figures.

    3. Culture of Surveillance, Testing, and Fear

    • Power turns educational institutions into disciplinary sorting machines:
      • Students are constantly subjected to surveillance, standardized testing, ranking, and grading.
      • Teachers are forced into the role of wardens and examiners rather than mentors, cultivating an environment ruled by fear of failure and shame.

    4. Holt’s Core Proposal

    Holt asserts that the right to control what enters one’s mind is as fundamental as the right to control what enters one’s body (food/medicine). True education can only thrive when learning is voluntary, self-directed, and freed from institutional coercion.

  2. What message can you derive from the poem “In Just-”?

    [6]
    View model solution

    Themes and Message of E. E. Cummings’s Poem “in Just-”:

    E. E. Cummings’s famous modernist poem “in Just-” celebrates the arrival of spring, childhood innocence, and the cyclical rejuvenation of life.

    1. Celebration of Spring and Childish Delight

    • The setting is “in Just-spring”, a seasonal turning point when the winter world thaws into a “mud-luscious” and “puddle-wonderful” landscape.
    • Cummings captures the spontaneous joy of children—exemplified by “eddieandbill” running from marbles and piracies, and “bettyandisbel” hopping from jump-rope and hopscotch. Their merged names reflect how completely absorbed children are in collective play.

    2. The Balloonman as a Pan-Like Mythological Figure

    • Central to the poem is the “little lame balloonman”, who whistles to summon the children.
    • As the poem progresses, Cummings describes him as “goat-footed”, an unmistakable allusion to the Greek god Pan, the mythological deity of nature, springtime fertility, wild woods, and pastoral music.

    3. Transition from Innocence to Experience

    • While the poem evokes carefree outdoor play, the balloonman’s whistle also hints at the inevitable passage of time:
      • The children run joyfully toward the strange whistler, suggesting how youth is drawn inexorably toward adolescence and adult experience.

    4. Poetic Form Reflecting Spontaneity

    • Cummings uses idiosyncratic spacing, lack of standard punctuation, and irregular indentation to mimic the bouncing movement of children leaping over spring puddles and running across open fields.

    Central Message: Spring is an irresistible force of rebirth that draws humanity back into harmony with nature, celebrating the ephemeral beauty of childhood before time sweeps it forward.

  3. What type of refugee experiences does the writer highlight in “Hearts of Sorrow”?

    [6]
    View model solution

    Refugee Experiences in James M. Freeman’s “Hearts of Sorrow”:

    In “Hearts of Sorrow: Vietnamese-American Lives,” anthropologist James M. Freeman records first-hand oral testimonies of Vietnamese refugees who fled their homeland following the Vietnam War and the 1975 fall of Saigon.

    1. Perilous Escapes and Trauma at Sea

    • Many refugees became known as the “boat people,” risking everything on fragile, overcrowded fishing vessels.
    • They endured pirate attacks, robbery, dehydration, starvation, shipwrecks, and shark-infested waters in the South China Sea, witnessing friends and family members perish before reaching temporary asylum camps.

    2. The Agony of Uprootedness and Exile

    • The narratives highlight the profound emotional wound (sorrow) of leaving behind ancestral lands, sacred family graves, and loved ones.
    • Refugees experienced intense survivor’s guilt, homesickness, and grief over the loss of their cultural heritage and national identity.

    3. Devaluation of Professional Status and Economic Hardship

    • Upon resettling in the United States, former doctors, educators, officers, and civil servants found their degrees unacknowledged.
    • Facing language barriers, they were forced into low-paying manual labor, assembly lines, and janitorial shifts to support their households.

    4. Cultural Dislocation and Intergenerational Friction

    • Elders struggled with the fast-paced, individualistic American lifestyle and felt alienated as their children rapidly assimilated, adopted English, and pulled away from traditional Confucian family values.

    Conclusion

    Freeman’s work honors the resilience of refugees while exposing the profound psychological scars left by forced displacement, reminding readers that behind political statistics lie deeply poignant human lives.

  4. Rearrange the words below to make noun phrases:

    a. specialties / local b. a / list / dishes / of / traditional c. a / of / fruits / variety / new d. the / of / international / number / chefs e. different / the / cultures / impact / of

    [6]
    View model solution

    Rearranged Meaningful Noun Phrases:

    a. specialties / local -> local specialties (Adjective + Head Noun)

    b. a / list / dishes / of / traditional -> a list of traditional dishes (Determiner + Head Noun + Prepositional Phrase Modifier)

    c. a / of / fruits / variety / new -> a new variety of fruits (Determiner + Pre-modifier Adjective + Head Noun + Prepositional Phrase)

    d. the / of / international / number / chefs -> the number of international chefs (Determiner + Head Noun + Prepositional Phrase containing Adjective + Noun)

    e. different / the / cultures / impact / of -> the impact of different cultures (Determiner + Head Noun + Prepositional Phrase with Adjective + Plural Noun)

  5. Choose the correct answer:

    a. Many countries are fighting against the growing use of complex / illegal drugs. b. People have the right to expect an illegal / adequate service from doctors and nurses. c. It takes many years of medical / professional study to become a doctor. d. Health systems should focus on the treatment of mental conditions, as well as physical / conventional healthcare. e. Hospitals can suffer illegal / adverse conditions, such as underfunding or overcrowding.

    [6]
    View model solution

    Correct Word Choices:

    a. Many countries are fighting against the growing use of illegal drugs.

    • Rationale: Drugs subject to law enforcement campaigns and criminal abuse are classified as illegal (narcotics/illicit substances), not merely “complex.”

    b. People have the right to expect an adequate service from doctors and nurses.

    • Rationale: Citizens expect health services that are adequate (competent, satisfactory, and meeting proper standards); “illegal” makes no sense here.

    c. It takes many years of medical study to become a doctor.

    • Rationale: Medical study is the precise technical collocation designating medical school and clinical training.

    d. Health systems should focus on the treatment of mental conditions, as well as physical healthcare.

    • Rationale: Mental and physical form a natural, complementary pairing representing the two branches of human wellness.

    e. Hospitals can suffer adverse conditions, such as underfunding or overcrowding.

    • Rationale: Adverse means unfavorable, harmful, or challenging, fitting institutional hardships like underfunding.
  6. Replace the underlined nouns with the words from the box:

    regulations legislation prevention objection reduction confusion dissatisfaction

    a. There was chaos when the decision was announced. b. Companies have outlined a key complaint to the recent change in government policy. c. The company has brought in extra safety rules to prevent further accidents. d. There is a considerable amount of unhappiness about recent changes to financial policy. e. The government intends to introduce new laws to control migration.

    [6]
    View model solution

    Noun Replacements from the Provided Box: (Box: regulations, legislation, prevention, objection, reduction, confusion, dissatisfaction)

    a. There was chaos when the decision was announced. -> confusion (Sentence: “There was confusion when the decision was announced.”)

    b. Companies have outlined a key complaint to the recent change in government policy. -> objection (Sentence: “Companies have outlined a key objection to the recent change in government policy.”)

    c. The company has brought in extra safety rules to prevent further accidents. -> regulations (Sentence: “The company has brought in extra safety regulations to prevent further accidents.”)

    d. There is a considerable amount of unhappiness about recent changes to financial policy. -> dissatisfaction (Sentence: “There is a considerable amount of dissatisfaction about recent changes to financial policy.”)

    e. The government intends to introduce new laws to control migration. -> legislation (Sentence: “The government intends to introduce new legislation to control migration.”)

Section C

Comprehensive Answer / Case Study Questions.

[2 * 10 = 20]
  1. Write a body paragraph explaining the reasons why supermarkets have started selling online.

    [10]
    View model solution

    Academic Body Paragraph: Why Supermarkets Have Transitioned to Online Selling

    The rapid expansion of major supermarket chains into e-commerce is primarily driven by changing consumer lifestyle preferences, operational cost advantages, and intense competitive pressure from digital marketplaces. Modern urban households increasingly value time efficiency and convenience, preferring to order groceries via mobile apps and web portals rather than enduring traffic congestion, parking shortages, and long checkout queues. By operating online fulfillment hubs and dark stores, supermarket retailers can showcase an expansive catalogue of stock keeping units (SKUs) without being constrained by the physical square footage of expensive retail properties. Furthermore, digital platforms provide supermarkets with granular consumer data, enabling algorithmic predictive inventory management, personalized product recommendations, and targeted promotional discounts that boost the average basket size. Ultimately, supermarket chains that failed to establish robust digital storefronts risked losing their market share to specialized delivery tech startups, making omnichannel retail integration an essential strategy for long-term commercial survival.

  2. Do you think that your food and eating habits have changed over the years? Briefly discuss the changes and reasons for the changes.

    [10]
    View model solution

    Essay: Evolution of Personal Dietary and Eating Habits Over the Years

    1. Introduction and Overview of Changes

    Over the past decade, dietary patterns and eating habits across both urban Nepal and the wider world have undergone a visible transformation. In earlier years, daily meals were strictly predictable, predominantly home-cooked, seasonal, and centered around traditional dietary staples such as Dal-Bhat-Tarkari, maize, and local seasonal vegetables. Today, eating habits have shifted toward greater culinary diversity, reliance on processed convenience foods, frequent dining out, and the widespread use of app-based delivery services.


    2. Major Shifts in Eating Patterns

    1. Proliferation of Fast Food and Global Cuisines:
      • Traditional home-prepared snacks have largely been supplanted by instant noodles, burgers, pizza, momos, and packaged foods. Global food culture has introduced regular consumption of bakery goods, carbonated sodas, and international flavors.
    2. Transition from Family Dining to Individualized Eating:
      • Whereas meals once served as collective family gatherings at fixed morning and evening hours, contemporary schedules mean individuals frequently eat alone, on the go, or in front of digital screens.
    3. On-Demand Food Logistics:
      • Mobile platforms like Foodmandu and Pathao Food have made restaurant meals accessible with a smartphone tap, normalizing delivery dining on ordinary weeknights.

    3. Key Driving Factors Behind the Changes

    • Accelerated Urbanization and Time Scarcity: Demanding work schedules and dual-income households leave less time for labor-intensive meal preparation.
    • Aggressive Commercial Marketing: Multinational food corporations and media advertising appeal directly to younger demographics by associating processed foods with modern lifestyles.
    • Growing Health and Nutritional Consciousness: Concurrently, rising rates of lifestyle conditions (diabetes, hypertension) have led a growing segment of health-conscious consumers to seek out organic produce, higher protein intake, and reduced sugar and refined carbohydrates.

    Conclusion

    While modern food availability offers convenience and global diversity, it has reduced reliance on fresh, nutrient-dense local diets. Balancing convenience with wholesome, home-cooked, fiber-rich nutrition remains the primary challenge of modern eating.

  3. “Ecology and economy should go together.” Explain this statement.

    [10]
    View model solution

    Analysis: “Ecology and Economy Should Go Together”

    Introduction

    For much of the industrial era, economic development and ecological preservation were viewed as mutually antagonistic goals. Conventional industrial growth operated on an extractive, linear model—treating natural resources as infinite inputs and ecosystems as limitless sinks for waste. However, contemporary environmental and economic realities make it clear that ecology and economy are inextricably interdependent. A healthy economy cannot exist on an ecologically degraded planet.


    1. The Economy is a Subsystem of the Earth’s Ecology

    • Classical economics often overlooked the fact that all economic activity relies entirely on ecosystem services: fertile soil, clean air, fresh water, climate stability, and pollination of crops.
    • When an economy depletes its natural capital—through deforestation, groundwater depletion, and unchecked greenhouse gas emissions—it undermines the foundational assets that sustain agriculture, tourism, industry, and public health.

    2. The Massive Economic Cost of Environmental Neglect

    • Climate-induced disasters—including flash floods, droughts, rising sea levels, and glacial lake outbursts (a pressing danger in the Himalayas of Nepal)—inflict billions of dollars in infrastructure destruction and lost agricultural output each year.
    • Treating environmental protection as a luxury and allowing air and water pollution to go unchecked causes widespread chronic illness, burdening national healthcare systems and reducing labor productivity.

    3. Synergy Between Ecology and Economy: The Green Economy

    Integrating ecological principles into economic planning is not a financial drain; it is a driver of sustainable innovation:

    1. The Circular Economy: Designing products for durability, reuse, remanufacturing, and recycling eliminates waste, preserves expensive raw materials, and creates domestic recycling industries.
    2. Renewable Energy Transition: Investments in hydropower, solar, and wind infrastructure generate millions of stable local jobs while insulating economies from volatile fossil fuel markets.
    3. Ecotourism: Preserving biodiversity, wildlife sanctuaries, and pristine landscapes creates high-value, sustainable tourism revenue for local communities.

    Conclusion

    The dichotomy between economic prosperity and environmental stewardship is a false one. Long-term economic resilience requires ecological balance. By embedding environmental sustainability into corporate governance, fiscal policies, and industrial design, societies ensure enduring prosperity for current and future generations.

  4. The play “The Sandbox” is a criticism of modern family life. Discuss.

    [10]
    View model solution

    Edward Albee’s “The Sandbox” as a Satire of Modern Family Life:

    Edward Albee’s 1959 one-act play “The Sandbox” is a seminal masterpiece of the Theatre of the Absurd that delivers a devastating critique of the superficiality, emotional sterility, and callous cruelty of the modern bourgeois nuclear family.


    1. Commodification and Abandonment of the Elderly

    • The central plot revolves around Mommy and Daddy taking Grandma to a public beach, not for a family holiday, but to dump her into a child’s sandbox by the water’s edge to die.
    • Albee satirizes how modern consumerist society treats aging relatives as inconvenient burdens once their economic utility ends. Mommy openly talks about Grandma as an irritating possession, recalling how they moved her out of her home and into a damp room under the stairs.

    2. Emotional Hollowedness and Inauthenticity

    • Mommy and Daddy represent the emotional bankruptcy of the suburban middle class:
      • Mommy is domineering, shallow, manipulative, and obsessed with social appearances.
      • Daddy is passive, emasculated, and indifferent, echoing Mommy’s hollow remarks without conviction.
    • When they believe Grandma has passed away, they simulate grief with theatrical weeping, only to instantly switch back to cheerful, casual chatter the moment they feel they have fulfilled their social obligation.

    3. Grandma: The Sole Voice of Authenticity and Dignity

    • Despite being deposited in a sandbox with a toy pail and shovel, Grandma is the only character with genuine self-awareness, humor, and dignity.
    • She breaks the fourth wall, addressing the audience directly to share how she raised Mommy single-handedly as a young widow, working 17 hours a day. Her mistreatment reflects the ingratitude of the modern generation toward ancestral sacrifices.

    4. The Angel of Death

    • The muscular young man doing calisthenics on the beach is revealed to be the Angel of Death.
    • In contrast to Grandma’s own daughter, the Angel treats the dying woman with tenderness, kissing her gently as she passes away.

    Conclusion

    Through biting satire and absurd theatricality, Albee strips away the polite veneer of modern domesticity. “The Sandbox” serves as an urgent moral critique of a society that prioritizes convenience and material status over basic familial empathy and respect for the elderly.

  5. Scientific management is a management theory that analyzes work-flows to improve economic efficiency, especially labor productivity. Explain.

    [10]
    View model solution

    Analysis of Scientific Management and Its Impact on Economic Efficiency and Productivity:

    Introduction

    Formulated by American mechanical engineer Frederick Winslow Taylor in his seminal 1911 monograph “The Principles of Scientific Management,” this management theory analyzes, measures, and standardizes workflows to achieve optimal economic efficiency and maximize labor productivity. Taylor argued that rule-of-thumb traditions should be replaced by precise scientific experimentation.


    1. Core Principles of Scientific Management

    Taylor’s framework rests on four fundamental pillars:

    1. Development of a Science for Each Element of Work:
      • Replacing subjective rule-of-thumb methods with systematic empirical observation. Through time-and-motion studies, engineers record each movement a worker makes, eliminating wasteful actions and determining the standard time required for a task.
    2. Scientific Selection, Training, and Development of the Worker:
      • Rather than allowing workers to choose their own tools and haphazardly train themselves, management systematically tests employees’ aptitudes, assigns them to suitable roles, and provides structured training.
    3. Hearty Cooperation Between Management and Workers:
      • Taylor advocated for a mental revolution where management and labor ceased viewing each other as adversaries in profit division, recognizing that increased productivity creates a larger surplus benefiting both through higher wages and greater corporate returns.
    4. Division of Responsibility Between Managers and Laborers:
      • Management takes over the planning, scheduling, tool maintenance, and workflow optimization, while workers focus on the efficient execution of standardized tasks.

    2. Mechanics of Productivity Enhancement

    • Standardization of Tools and Equipment: Selecting the ideal tool for each specific job (e.g., tailored shovel sizes for different materials like coal or iron ore) drastically reduces physical exhaustion and boosts hourly output.
    • Differential Piece-Rate Incentive System: Workers who surpassed established daily output quotas earned a higher per-piece rate, while those who fell short received lower pay, financially motivating maximum effort.

    3. Critical Limitations and Modern Critique

    While Scientific Management laid the groundwork for mass assembly-line manufacturing:

    • Dehumanization of Labor: Critics note it reduced human workers to mechanical cogs, stripping work of creativity, craftsmanship, and autonomy.
    • Excessive Monotony: Highly specialized repetitive tasks cause psychological burnout and physical strain.

    Conclusion

    Scientific Management fundamentally reshaped modern industrial production by proving that systematic workflow design, empirical optimization, and fair incentives yield massive gains in productive capacity, providing the bedrock for modern industrial engineering and operations management.

  6. Read the following case carefully and answer the questions that follow:

    Nowadays, almost everyone is on one social networking site or another. Some people believe that there are a few downsides to posting personal details on social networking platforms. However, some believe that the benefits of using social media hide the drawbacks.

    Social media is a great platform to connect with friends and family. It enables people to trace long lost friends and stay in constant touch with family. This is a boon for people living away from their near and dear ones. Social media also enables like-minded people to form virtual communities where they can share their interests, post their opinions and work together for their favorite causes. For business savvy people, social media is a great platform to find new customers and promote their products.

    On the downside, social media has plenty of negative aspects. Over the years, it has become platform to show off. Now, many people are only using it to boast about their achievements. They post photos of their expensive acquisitions and exotic vacations on platforms like Facebook and Instagram. This can make their less privileged friends and acquaintances feel bad about their existence. Another downside of using social media platforms is that people are regularly posting their personal information online without considering the fact that it can be stolen and misused. For example, when traveling people use geo-tagging applications to advertise their current location, they increase the risk of their home getting burgled. Personal photos posted online can also be misused and sometimes the consequences can be disastrous. Oftentimes social media companies themselves sell user data for making a profit. Social media has also been instrumental in breaking many homes.

    Undoubtedly, social media is a great platform to connect with people only when it is used for its intended purpose. Unfortunately, these days, for many people, it is merely a platform to show off their achievements real and imaginary and for others; it is a goldmine of personal data that they can exploit. The fact is that social media should be well-used but not ill-used.

    Questions:

    a. What are diverse views regarding the use of social media? b. What mistakes do people tend to make while using social media networks? c. How can social media be used for personal and professional benefits? d. Suppose you are a social media manager in an organization. What factors would you take into consideration before you post officially?

    [10]
    View model solution

    Case Study Analysis: Social Media Dynamics, Risks, and Professional Management

    a. Diverse Views Regarding the Use of Social Media

    The provided case highlights two polarized perspectives:

    1. The Positive / Constructive View:
      • Social media serves as an invaluable communication bridge that allows people to stay in touch with distant relatives and reconnect with long-lost friends.
      • It facilitates the creation of virtual interest-based communities, enables grassroots advocacy, and offers business enterprises a dynamic marketing channel to engage customers.
    2. The Critical / Skeptical View:
      • Platforms have devolved into arenas for competitive status-seeking, where users boast about material acquisitions and vacations, fostering envy and depression among less privileged peers.
      • It fosters serious privacy risks, data harvesting, and commercial exploitation by social media corporations.

    b. Mistakes People Tend to Make While Using Social Media Networks

    1. Oversharing Sensitive Personal Data: Posting private home addresses, phone numbers, family conflicts, and travel itineraries without considering privacy implications.
    2. Real-Time Geo-Tagging: Broadcasting one’s exact physical location while on holiday, inadvertently signaling to burglars that their home is unoccupied.
    3. Uploading Compromising Visual Media: Posting revealing or unprofessional photographs that can be downloaded, manipulated, and used for cyber-harassment or extortion.
    4. Superficial Self-Aggrandizement: Using platforms primarily for vanity and narcissism, which breeds digital addiction and alienation.

    c. How Social Media Can Be Used for Personal and Professional Benefits

    • Personal Benefits: Strengthening familial bonds across global distances, discovering educational tutorials and community support groups, and organizing social initiatives.
    • Professional Benefits: Building an authentic professional personal brand (e.g., on LinkedIn), networking with industry peers, generating targeted sales leads, and running cost-effective marketing campaigns.

    d. Factors a Social Media Manager Must Consider Before Posting Officially

    If acting as a corporate Social Media Manager, key considerations prior to publishing include:

    1. Brand Alignment and Tone: Ensuring the message reflects the organization’s mission, values, and formal communicative tone.
    2. Factual Accuracy and Verification: Double-checking all facts, hyperlinks, dates, and spelling to prevent spreading misinformation.
    3. Audience Demographics and Sensitivity: Assessing how the content resonates across diverse cultural, religious, and socio-economic groups to avoid PR crises.
    4. Legal, Copyright, and Privacy Compliance: Confirming all images and music are licensed and that customer privacy rights (GDPR/data protection laws) are fully respected.
    5. Crisis Readiness: Having an active response plan prepared to handle public commentary and customer inquiries promptly.