ECO 203

Microeconomics for Business

TU BBM · Semester 1 · BBM curriculum effective from 2021

Requirement
required
Credits
3
Past papers
3 papers

Syllabus

What this course covers and how the teaching time is divided.

Microeconomics for Business Syllabus

Official TU PDF

Tribhuvan University

Faculty of Management

Office of the Dean

Bachelor of Business Management (BBM)

Course Title: Microeconomics for Business

Course Code: ECO 203

Semester: Semester 1

Nature of Course: required

Full Marks: 100

Pass Marks: 50

Credit Hours: 3 Cr.

Curriculum: BBM curriculum effective from 2021

Course Description

:

This course provides foundational concepts and application principles for Microeconomics for Business in business management.

Course Objective

:

This module aims to develop students’ understanding of the microeconomic concepts and theories in order to enhance their skill in analyzing business opportunities, market and risks. Contents Microeconomics: concepts and uses. Theory of demand and supply: demand function, change in quantity demanded and change in demand, supply function: change in quantity supplied and change in supply, elasticity of demand and supply – concepts, degrees and me asurements. Utility Analysis: cardinal vs ordinal utility and indifference curve analysis. Theory of production: Production function, laws of production. Cost and revenue curves. Pricing: Price and output determination under perfect competition, monopoly and monopolistic competition, concept of oligopoly. Factor pricing: rent (modern theory of rent)

Course Contents:

Lecture hours show the approximate classroom time allocated to each unit.

Unit 1. Introduction to Microeconomics

3 hours

Meaning, Scope, Types, Uses

Unit 2. Theory of Demand and Supply

6 hours

Demand function  Meaning and types  Movement along a demand curve and shifts in demand curve Supply Function  Meaning and types  Movement along a supply curve and shifts in supply curve Concept of Elasticity of demand and supply  Price elasticity of demand: degrees, measurement (percentage, total outlay, point and arc methods), uses in business decision making.  Income elasticity of demand: degrees, measurement (percentage, arc and point methods)  Cross elasticity of demand:types, measurement (percentageand arc methods)  Price elasticity of supply: degrees, measurement (percentage, point and arc methods) Measurement of elasticity

Unit 3. Theory of Consumer's Behaviour

8 hours

Cardinal vs ordinal utility Indifference curve analysis  Meaning, assumptions and properties  Principle of MRS  Consumer’s equilibrium  Price effect – derivation of PCC and demand curves for normal goods (substitutes and complements)  Income effect – derivation of ICC and Engel curves for normal goods and inferior goods  Substitution effect – Hicksian approach  Decomposition of price effect into income and substitution effects – Hicksian approach  Applications – tax and subsidy, income leisure choice of workers Computations and Numerical assignments

Unit 4. Theory of Production

7 hours

Concept of total, average and marginal product Production function – meaning, types (short run and long run production function, Cobb-Douglas production function. Law of variable proportions (explanation of three stages of production with reasons) Isoquants  Meaning, assumptions and properties  Principle of marginal rate of technical substitution  Optimal employment of two inputs (or least cost combination of two inputs) Laws of returns to scale  Explanation with table and diagram (using IQ) Computations and Numerical assignments

Unit 5. Cost and Revenue Curves

8 hours

Cost function Various concepts of costs: opportunity cost, explicit and implicitcosts, accounting and economic costs Short run costs  Behaviour of short run total costs  Behaviour of average and marginal cost curves  Relation between AC and MC, TVC and MC and AC and AFC and AVC Long run costs  Meaning  Derivation of U-shaped and L-shaped LAC with reasons Revenue  Revenue under perfect competition  Revenue under imperfect competition  Relationship of Revenues (TR, AR and MR) with price elasticity of demand Computations and Numerical assignments

Unit 6. Theory of Product Pricing

10 hours

Profit maximisation and equilibrium of a firm  TR-TC approach (table and diagram)  MR-MC approach (table and diagram) Equilibrium price and output determination under perfect competition  Meaning and characteristics  Derivation of short run supply curve of a firm  Short run equilibrium (firm and industry)  Long run equilibrium (firm and industry) Equilibrium price and output determination under monopoly  Meaning and characteristics  Short run equilibrium  Long run equilibrium  Meaning and conditions of price discrimination  Degrees of price discrimination  Equilibrium of firm under third degree discrimination Equilibrium price and output determination under monopolistic competition  Meaning and characteristics  Short run equilibrium  Long run equilibrium of a firm Oligopoly  Meaning and characteristics Computations and Numerical assignments

Unit 7. Theory of Factor Pricing

6 hours

Rent  Concept of economic rent and its determination: modern theory of rent. Wages  Marginal productivity theory of wages Interest  Loanable funds theory of interest

References:

profit (dynamic theory and innovation theory). Profits  Dynamic theory of profits  Innovation theory of profits Computations and Numerical assignments Ahuja, H.C. Advanced Economic Theory – Micro Economic Analysis, New Delhi – S. Chand (Latest ed.) Browning and Browning (1994), Microeconomic Theory and Applications, New Delhi, Kalyani Publishers Case, Karl E. and Ray C. Fair, (2002), Principles of Economics, Singapore, Pearson Education Dwibedi DN (2003), Microeconomics Theory and Applications, Delhi, Pearson Education Pvt. Ltd. Dwibedi DN (2010), Microeconomics Theory and Practice, New Delhi, Tata McGraw Hill. Koutsoyianis, A (1979), Modern Microeconomics, London, Macmillan McConnell CR and S. Brue, (2002), Economics : Principles, Problems and Policies, New York, McGraw Hill. Shrestha, R. G. and Adhikari, G. M. Microeconomics, KEC Publication, 1st edition.