Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Administration (BBA)
Course Description
:This course contains Introduction to strategic management, environment analysis, strategy formulation, strategy implementation, and Strategic Evaluation and Control etc.
Course Objective
:The major objective of this course is to introduce the basic concepts and application of strategyand strategic management.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction
9 hours
- Concept and importance of strategic management
- evolution of strategic management;elements of strategic management
- strategic management process
- need for strategy;levels of strategy
- concept and features of strategic planning
- concept of vision
- missionand objectives
- roles of information in strategic management.
Unit 2. Environment and Strategy Analysis
10 hours
- Concept of environment (internal and external)
- Techniques of external environmentanalysis: PESTLE analysis, ETOP, scenario planning, competitors analysis, Techniquesof internal analysis: value chain analysis, comparative analysis (historical comparison,industry standards, benchmarking), strategic advantage profile (SAP) and financialanalysis
- SWOT analysis for strategies
- environmental analysis for strategic management.
Unit 3. Strategy Formulation
12 hours
- Strategy formulation: concept and importance
- Generating strategic options: corporatestrategy, business strategy and functional strategy
- Strategic alternatives at corporatelevel (stability strategy, growth strategy, retrenchment strategy, combination strategy);Strategic alternatives at business level (Porter’s competitive strategy, strategic clock- oriented market based generic strategies)
- Strategies at functional level ( marketingstrategy, financial strategy, operation strategy, human resource management strategy andresearch anddevelopment strategy)
- Direction for strategy development (Consolidation,market penetration, product development, market development, diversification)
- Methodsof strategy development (Internal development method, acquisition and merger method,joint development and strategic alliances method)
- Portfolio analysis for strategic choice(BCG matrix, GE Business Screen, Hofer’s Matrix).
Unit 4. Strategy Implementation
10 hours
- Concept and meaning of strategy implementation
- organizational structure and its typesfor strategy implementation (simple, functional, multidivisional, SBU, holding company,Project based, team based structure)
- process of strategy implementation
- strategicleadership
- requirements for strategy implementation: structure, resources andmanagement system.
Unit 5. Strategic Evaluation and Control
7 hours
- Concept of strategic evaluation and control
- strategic audit
- strategic information system;difference between strategic and operational control
- types of strategic control andevaluation
- guidelines for proper control and evaluation
- roles of information in strategicevaluation and control.