Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Administration (BBA)
Course Description
:This course provides a practical approach to learning business plan formulation, development of business model giving participants the skills needed for entrepreneurship development.
Course Objective
:The course aims to impart students with skills to prepare business plan based on business models with the identification business opportunities, and financial projections, refine communicationand presentation skills, and sharpen critical thinking and analytical skills for successful careers inentrepreneurial venture creation and start-ups.
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Session 1: Introduction and Application of Business Model with Business Plan Understanding of different business models Use of business model in designing the business plan Business Plan and its uses Assembling a Business Plan Idea Generation and brainstorming Idea selection Group task: A Real-life case discussion on an entrepreneur’s journey.
Session 2: Feasibility Analysis, Market Analysis and Strategy Formulation Feasibility Analysis Market analysis Recognizing opportunities and SWOT analysis of a selected market. Formulating strategies based on market analysis. Group task: Conduct a SWOT analysis for their own business or a chosen market.
Session 3: Opportunity Mapping and Customer Profiling Successful customer targeting strategies. Methods to reach target customers effectively. Developing a competitive landscape, including key competitors, their offerings, and their market share. Group/ Individual task: Develop a customer profile for their business.
Session 4: Financial Plan and Analysis Important Assumptions and Key Financial Indicators Break-even Analysis Projected Profit and Loss, Projected Cash Flow, Projected Balance Sheet, Financial Ratios Group/ Individual task Session 5: Crafting Compelling Business Plan Structure and components of a business plan. Workshop on Writing and refining a business plan Peer Learning - Feedback and improvements. Group/ Individual task: Draft a business plan for their own business or a hypothetical project.
Session 6: Pitching and Presenting Business Ideas Presentation Skills Workshop- Delivery techniques. Group Practice - Pitching business ideas. Peer Learning- Constructive criticism and suggestions. Group/ Individual task: Refine their pitch based on feedback.
Session 7: Final Presentations and Reflection Final Presentations - Each participant presents their business development proposal. Feedback and questions from the group. Participants reflect on their learning and set future goals.