Model paper

Dean's Office Official Model Question Paper

PSY 202 · Psychology

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Programme
BBA
Academic year
Semester 5
Paper type
Official Model Question
Sitting
Dean's Office Blueprint
Full marks
60
Duration
180 minutes

Tribhuvan University

Faculty of Management

Office of the Dean

Official Model Question Paper / Dean's Office Blueprint

Course: PSY 202 · Psychology

Level: Bachelor of Business Administration (BBA) · Semester 5

Full Marks: 60

Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Group A

Brief Answer Questions. Attempt ALL questions.

[5 × 2 = 10]
  1. Define Perception and name two perceptual perceptual errors common in employee appraisal.

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    Answer: Perception: The cognitive process through which individuals select, organize, and interpret sensory impressions to give meaning to their environment. Appraisal Errors:

    1. Halo Effect: Allowing a single favorable trait to influence the overall evaluation.
    2. Stereotyping: Judging an individual based on the perception of the group to which they belong.
  2. Distinguish between Classical Conditioning and Operant Conditioning.

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    Answer:

    • Classical Conditioning (Ivan Pavlov): Involuntary reflexive learning through association of a neutral stimulus with an unconditioned stimulus (stimulus precedes response).
    • Operant Conditioning (B.F. Skinner): Voluntary learning where behavior is modified and controlled by its consequences—reinforcement or punishment (consequence follows response).
  3. What are the five personality traits in the Big Five Personality Model (OCEAN)?

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    Answer:

    1. Openness to Experience
    2. Conscientiousness
    3. Extraversion
    4. Agreeableness
    5. Neuroticism (Emotional Stability)
  4. Define Emotional Intelligence (EI) and identify its core components according to Daniel Goleman.

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    Answer: Emotional Intelligence: The capability to recognize, understand, manage, and utilize one’s own emotions and recognize the emotions of others. Goleman’s Five Dimensions: Self-awareness, Self-regulation, Internal Motivation, Empathy, and Social Skills.

  5. Differentiate between Intrinsic Motivation and Extrinsic Motivation.

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    Answer:

    • Intrinsic Motivation: Behavior driven by internal psychological satisfaction, genuine interest, autonomy, and personal enjoyment derived directly from performing the task itself.
    • Extrinsic Motivation: Behavior driven by external tangible rewards (bonuses, promotions, salary increments) or avoiding negative consequences (demotion, reprimands).

Group B

Descriptive Answer Questions. Attempt any THREE questions.

[3 × 10 = 30]
  1. Compare and contrast Herzberg’s Two-Factor Theory with Maslow’s Hierarchy of Needs. How should managers use these theories to reduce turnover?

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    Comparison of Maslow’s Hierarchy and Herzberg’s Two-Factor Theory

    1. Maslow’s Hierarchy of Needs

    • Postulates five universal hierarchical levels of human needs:
      1. Physiological Needs (food, water, shelter, base pay)
      2. Safety Needs (job security, healthcare, safe working conditions)
      3. Social / Belonging Needs (teamwork, supportive workplace relationships)
      4. Esteem Needs (recognition, titles, status)
      5. Self-Actualization (autonomy, challenging projects, creative potential)
    • A lower-level need must be substantially satisfied before higher-level needs emerge as motivators.

    2. Herzberg’s Motivator-Hygiene Theory

    • Divides workplace factors into two distinct dimensions:
      1. Hygiene Factors (Extrinsic / Maintenance): Company policy, working conditions, salary, supervisory relationships, and job security. When present, they prevent dissatisfaction, but they do not create motivation.
      2. Motivator Factors (Intrinsic): Achievement, meaningful work, recognition, responsibility, advancement, and growth. These directly drive high satisfaction and job performance.

    3. Direct Mapping Between Theories

    • Maslow’s lower-order needs (Physiological, Safety, Social) align with Herzberg’s Hygiene factors.
    • Maslow’s higher-order needs (Esteem, Self-Actualization) align with Herzberg’s Motivator factors.

    4. Managerial Application to Mitigate Employee Turnover

    • Step 1: Ensure Hygiene Adequacy: Pay competitive market salaries, ensure fair treatment, and provide physical security to eliminate baseline discontent and stop immediate resignations.
    • Step 2: Activate Motivators: Redesign jobs via job enrichment, grant project autonomy, and provide career progression opportunities to cultivate true organizational commitment.
  2. Explain Cognitive Dissonance Theory (Leon Festinger). How do individuals reduce dissonance, and how can marketing managers utilize this concept in customer retention?

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    Cognitive Dissonance Theory and Applications

    1. Definition and Foundations

    • Formulated by Leon Festinger (1957), Cognitive Dissonance refers to the uncomfortable psychological tension experienced when an individual holds two contradictory cognitions (beliefs, ideas, or values) or when behavior conflicts with an established attitude.
    • Because psychological tension is unpleasant, people are driven to reduce dissonance and achieve cognitive consistency.

    2. Mechanisms of Dissonance Reduction

    1. Changing Behavior: Ceasing the dissonant action.
    2. Changing Cognition/Belief: Modifying beliefs to rationalize the behavior (e.g., ‘Smoking isn’t that dangerous if I exercise’).
    3. Adding New Cognitions (Justification): Acquiring supportive information that outweighs the conflicting belief.
    4. Trivializing / Denying: Downplaying the importance of the inconsistency.

    3. Managerial & Marketing Application: Combating Post-Purchase Dissonance (‘Buyer’s Remorse’)

    • After purchasing expensive durable goods (smartphones, cars, real estate), customers frequently second-guess their decision due to the attractive attributes of forgone alternatives.
    • Strategies for Retention:
      • Post-Purchase Reassurance: Sending congratulatory purchase confirmations highlighting the product’s superior ratings and safety records.
      • Unconditional Return Guarantees & Warranties: Lowers the perceived psychological risk of purchase.
      • Proactive Customer Success Follow-Ups: Dedicated onboarding calls or tutorial videos demonstrating product value, converting anxious buyers into brand advocates.
  3. Analyze the nature and stages of Occupational Stress (General Adaptation Syndrome). Examine its psychological and physiological consequences on executive performance, and discuss coping mechanisms.

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    Occupational Stress and Management

    1. Selye’s General Adaptation Syndrome (GAS)

    Hans Selye identified three stages in the body’s physiological response to prolonged stress:

    1. Alarm Reaction: The body’s fight-or-flight response activates—adrenaline surges, heart rate increases, and cortisol is released to combat the perceived stressor.
    2. Resistance Stage: The individual adapts and copes with the sustained stressor; outward behavior appears normal, but internal physiological reserves are depleted.
    3. Exhaustion Stage: If stress persists unabated, physical and psychological coping capacities collapse, culminating in burnout, depression, or physical illness.

    2. Workplace Consequences

    • Psychological Symptoms: Chronic anxiety, irritability, decision paralysis, emotional exhaustion, cynicism, and impaired cognitive focus.
    • Physiological Symptoms: Hypertension, cardiovascular diseases, sleep disorders, migraines, and chronic gastrointestinal issues.
    • Organizational Consequences: Absenteeism, high turnover, increased defect rates, toxic team conflict, and decline in managerial judgment.

    3. Individual and Organizational Coping Strategies

    • Individual Coping: Time management, cognitive reframing, mindfulness meditation, exercise, and maintaining personal boundaries.
    • Organizational Coping: Establishing Employee Assistance Programs (EAPs), enforcing realistic workload distribution, encouraging leave utilization, promoting flexible work arrangements, and fostering psychological safety in meetings.
  4. Discuss the principles of Social Learning Theory (Albert Bandura). Explain the four observational learning processes and their application in corporate training programs.

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    Bandura’s Social Learning Theory and Corporate Training

    1. Core Principle

    Albert Bandura’s Social Cognitive Theory emphasizes that human behavior is learned largely by observing and modeling the behaviors, attitudes, and emotional reactions of others in a social environment, mediated by cognitive processes (reciprocal determinism).

    2. Four Observational Learning Processes

    1. Attention:
      • Learners must actively perceive and pay attention to significant model behaviors. Attention is maximized when models are credible, charismatic, high-status, or relatable.
    2. Retention:
      • The observed behavior must be encoded, organized, and stored in long-term memory through visual imagery and verbal coding.
    3. Reproduction (Motor Practice):
      • The learner translates symbolic mental representations into actual physical performance through guided practice, behavioral rehearsal, and corrective feedback.
    4. Motivation / Reinforcement:
      • Performance depends on motivation. Individuals are motivated by direct reinforcement (praise, promotion), vicarious reinforcement (seeing the model rewarded), or self-reinforcement (personal pride).

    3. Application in Workplace Training

    • Leadership Role-Modeling: Senior executives demonstrating ethical behavior and transparent communication provide living templates for junior supervisors.
    • Behavior Modeling Training (BMT): Used for sales and customer service—trainees watch video simulations of master sales reps handling difficult objections, followed by role-playing exercises and coaching.

Group C

Comprehensive Answer / Case Analysis Question. Attempt ALL questions.

[1 × 20 = 20]
  1. Case Study: Leadership Styles, Team Dynamics, and Workplace Burnout at Yeti Tech Solutions

    Yeti Tech Solutions is a fast-growing IT and software development enterprise based in Lalitpur, Nepal, developing financial technology applications for regional banks. Six months ago, the board appointed a new Chief Technology Officer (CTO), Mr. Shrestha, a brilliant software architect known for extreme technical competence:

    • Leadership Approach: Mr. Shrestha adopted a relentless, authoritarian style. He micromanaged daily pull requests, set aggressive sprint deadlines with zero employee consultation, and publicly berated developers in Slack channels for minor bug regressions.
    • Psychological Climate: Team psychological safety dissolved. Senior developers stopped proposing innovative architectural solutions for fear of humiliation. Impostor syndrome, cognitive exhaustion, and absenteeism escalated dramatically.
    • Attrition and Project Failures: Within four months, four top senior engineers resigned, taking critical system knowledge with them. Sprint deliveries fell behind schedule by 35%, and defect rates in production code escalated. Exit interviews cited toxic workplace culture, chronic anxiety, and lack of appreciation.

    Questions: a) Evaluate Mr. Shrestha’s leadership style using Kurt Lewin’s Leadership Framework and Blake-Mouton’s Managerial Grid. Why did it fail in a creative software engineering context? (6 Marks) b) Analyze the impact of Mr. Shrestha’s actions on employee self-efficacy (Bandura) and psychological safety (Amy Edmondson). How did this directly impair code quality and innovation? (7 Marks) c) As the Chief Human Resources Officer (CHRO), design an urgent intervention program to restore team morale, rebuild psychological safety, and re-align technical leadership with supportive management principles. (7 Marks)

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    Comprehensive Case Analysis: Yeti Tech Solutions

    a) Leadership Style Evaluation

    1. Kurt Lewin’s Framework:
      • Mr. Shrestha displays an extreme Autocratic (Authoritarian) Leadership style—making unilateral decisions without employee input, dictating work methods, and relying on coercive pressure.
      • Why It Failed: Software development is knowledge-intensive, requiring creative problem-solving and exploratory debugging. Autocratic micromanagement stifles autonomy, causes cognitive fatigue, and triggers passive-aggressive compliance rather than creative excellence.
    2. Blake-Mouton Managerial Grid:
      • Mr. Shrestha plots as (9, 1) Authority-Compliance (Produce or Perish): Maximum concern for production (9), minimum concern for human relationships and well-being (1).

    b) Impact on Psychological Safety and Self-Efficacy

    1. Destruction of Psychological Safety (Amy Edmondson):
      • Psychological safety is the shared belief that a team is safe for interpersonal risk-taking (admitting mistakes, asking questions, offering novel ideas).
      • Public reprimands on Slack created a culture of fear. Developers hid code defects and deferred raising critical architecture red flags until they detonated into major production bugs.
    2. Depression of Self-Efficacy (Albert Bandura):
      • Self-efficacy is an individual’s belief in their capability to execute specific tasks successfully.
      • Persistent destructive feedback undermined developers’ mastery experiences and emotional equilibrium, inducing learned helplessness, impostor syndrome, and paralysis.

    c) CHRO Action Plan: Rebuilding Morale and Leadership Transformation

    1. Executive Coaching for CTO:
      • Mandate executive coaching focusing on Emotional Intelligence (EI), empathetic listening, and psychological safety.
      • Reframe the CTO’s role from technical micromanager to servant leader and architectural facilitator.
    2. Restoring Team Psychological Safety and Communication Norms:
      • Establish formal Slack communication guidelines prohibiting public humiliation.
      • Institute blameless post-mortems for software bugs: focus investigations on system processes and automated testing safeguards rather than assigning personal blame.
    3. Agile Empowerment and Collaborative Sprint Planning:
      • Return sprint estimation and velocity commitments to engineering scrum teams (empowered self-organizing teams).
    4. Wellness and Retention Initiatives:
      • Introduce flexible hybrid work policies and provide access to mental well-being / counseling services.
      • Conduct structured stay interviews with remaining core engineers to address compensation benchmarks and project ownership.