Tribhuvan University
Faculty of Management
Office of the Dean
Official Model Question Paper / Dean's Office Blueprint
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group A
Brief Answer Questions. Attempt ALL questions.
[5 × 2 = 10]- [2]
Define Marginal Rate of Substitution (MRS) and write its mathematical formula.
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Answer: Marginal Rate of Substitution (
): The rate at which a consumer is willing to give up units of good to obtain one additional unit of good while keeping total utility constant: - [2]
State the concept of Cross-Price Elasticity of Demand and how its sign identifies substitute vs. complementary goods.
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Answer: Cross-Price Elasticity of Demand (
): Measures the percentage change in the quantity demanded of good resulting from a 1% change in the price of related good : - If
(positive): The goods are substitutes (e.g., Coke and Pepsi). - If
(negative): The goods are complements (e.g., printers and ink cartridges).
- If
- [2]
What is an Isoquant? State any two key properties of isoquants.
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Answer: Isoquant: A curve showing all combinations of two variable inputs (Labor
and Capital ) that yield the same maximum total level of output ( ). Key Properties: - Isoquants are downward-sloping from left to right (negative slope).
- Isoquants are convex to the origin due to the Diminishing Marginal Rate of Technical Substitution (
).
- [2]
Differentiate between Accounting Profit and Economic Profit.
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Answer:
- Accounting Profit:
(direct monetary expenditures like wages, materials, and rent). - Economic Profit:
(incorporating the opportunity cost of owner-supplied capital, time, and entrepreneurial resources). Economic profit is always smaller than or equal to accounting profit.
- Accounting Profit:
- [2]
Explain why a firm under Monopolistic Competition earns only normal profit in the long-run equilibrium.
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Answer: Under monopolistic competition, there are low barriers to entry and exit. If existing firms earn economic supernormal profits, new firms enter with differentiated product substitutes, shifting each incumbent’s individual demand (AR) curve leftward and making it more elastic until
, eliminating economic profit and leaving only normal profit.
Group B
Descriptive Answer Questions. Attempt any THREE questions.
[3 × 10 = 30]- [10]
Explain consumer equilibrium using the Indifference Curve approach. Decompose the total Price Effect into Substitution Effect and Income Effect for a normal good using the Hicksian approach with an appropriate diagram.
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1. Consumer Equilibrium under Indifference Curve Analysis
A consumer attains equilibrium when maximizing total utility given their money income (
) and market prices ( ). The budget line equation is: Equilibrium Conditions:
- First-order Condition: The budget line must be tangent to the highest attainable indifference curve:
- Second-order Condition: The indifference curve must be strictly convex to the origin at the tangency point (
must be diminishing).
2. Decomposition of Price Effect (Hicksian Approach)
When the price of good
falls from to ( and remaining constant), the budget line rotates outward from to . -
Total Price Effect (
): The consumer moves from initial equilibrium (on ) to a higher equilibrium (on ). The total change in consumption of is . -
Substitution Effect (
): Hicks isolates the substitution effect by applying a compensating variation in income—reducing the consumer’s nominal income just enough to keep them on the original utility curve ( ) at the new relative price ratio ( ). A hypothetical budget line parallel to is drawn tangent to at point . The movement from to along shows the pure Substitution Effect , which is always negative in price (purchases of the relatively cheaper good increase). -
Income Effect (
): When the deducted purchasing power is restored, the budget line shifts parallel from to , moving the consumer from (on ) to (on ). For a normal good, real income increase induces greater consumption: .
Both effects reinforce each other in the case of a normal good, ensuring a downward-sloping demand curve.
- First-order Condition: The budget line must be tangent to the highest attainable indifference curve:
- [10]
A firm operating in a competitive market has the following short-run total cost function:
Required: a) Determine the Total Fixed Cost (TFC) and Total Variable Cost (TVC) functions. b) Derive the Marginal Cost (MC), Average Total Cost (ATC), and Average Variable Cost (AVC) equations. c) Find the level of output (
) at which Average Variable Cost (AVC) is minimized, and calculate the minimum AVC. d) Determine the shutdown price for this firm in the short run. View model solution
Solution: Short-Run Cost Analysis
a) TFC and TVC Functions
Given
: - Total Fixed Cost (TFC): The cost independent of output (
): - Total Variable Cost (TVC): The cost component dependent on output:
b) Derive MC, ATC, and AVC Equations
-
Marginal Cost (MC):
-
Average Total Cost (ATC):
-
Average Variable Cost (AVC):
c) Output at Minimum AVC and Minimum AVC Value
To minimize
, set the first derivative with respect to equal to 0: Check second derivative for minimum:
Substitute
into :
d) Shutdown Price in the Short Run
In a perfectly competitive market, a firm shuts down in the short run if the market price falls below minimum Average Variable Cost (
): If price is less than Rs. 9, the firm cannot even cover its variable operating costs and minimizes losses by producing zero units. - Total Fixed Cost (TFC): The cost independent of output (
- [10]
Define Price Discrimination. Explain the degrees of price discrimination according to A.C. Pigou. Under what conditions is third-degree price discrimination possible and profitable for a monopoly firm?
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1. Definition of Price Discrimination
Price Discrimination: The pricing practice where a monopolist sells identical goods or services to different buyers at different prices, where the price differentials are not justified by differences in marginal cost of production.
2. Pigou’s Degrees of Price Discrimination
- First-Degree (Perfect) Price Discrimination: The seller charges each consumer the absolute maximum price they are willing to pay (their reservation price). The monopolist captures the entire consumer surplus; consumer surplus becomes zero.
- Second-Degree (Non-linear Block) Price Discrimination: The seller charges different per-unit prices for different blocks of quantity consumed (e.g., electricity tariffs, volume tier discounts). Consumers partially self-select into blocks.
- Third-Degree (Market Segmentation) Price Discrimination: The monopolist divides the market into two or more distinct sub-markets based on identifiable consumer attributes (e.g., student discounts, senior fares, domestic vs. industrial power) and charges different prices in each segment.
3. Conditions for Profitable Third-Degree Price Discrimination
- Monopoly Power: The firm must possess pricing power and face a downward-sloping demand curve.
- Market Segregation: Sub-markets must be clearly distinct, identifiable, and separated geographically, temporally, or through legal/institutional rules.
- Prevention of Resale (No Arbitrage): Customers in the low-price segment must not be able to resell the product to customers in the high-price segment.
- Different Price Elasticities of Demand: The sub-markets must exhibit different price elasticities of demand (
).
Profit-Maximizing Rule: The firm allocates output such that:
Since, it follows that: Hence, the monopolist sets a higher price in the sub-market with lower price elasticity of demand, and a lower price in the sub-market with higher elasticity. - [10]
What is Oligopoly? Explain the Kinked Demand Curve model (Paul Sweezy) of oligopoly and illustrate how it explains price rigidity in oligopolistic markets.
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1. Definition of Oligopoly
Oligopoly: A market structure characterized by a small number of dominant firms, high mutual interdependence in strategic decision-making (pricing, advertising, output), substantial barriers to entry, and either standardized or differentiated products.
2. Sweezy’s Kinked Demand Curve Model
Paul Sweezy proposed the Kinked Demand Curve hypothesis to explain price rigidity (sticky prices) without explicit collusion among rival firms.
Behavioral Assumptions:
- Asymmetric Price Response:
- If a firm raises its price above the prevailing market price (
), rival firms will not follow, causing the price-raising firm to lose a substantial share of sales. The demand curve above the current price is highly elastic ( ). - If a firm lowers its price below
, rival firms will immediately match the price cut to protect their market shares. Consequently, the firm gains very little extra sales. The demand curve below is relatively inelastic ( ).
- If a firm raises its price above the prevailing market price (
Resulting Kink at Current Price (
): - The firm faces a kinked demand curve
. - The marginal revenue curve (
) derived from this kinked demand curve exhibits a vertical discontinuity (gap) directly below the kink point . - The length of the gap
depends on the difference between the elasticities of the upper and lower segments:
3. Explanation of Price Rigidity
- The firm maximizes profit where
intersects . - Because of the vertical discontinuity in
, the firm’s marginal cost curve ( ) can fluctuate upward or downward within the gap (e.g., from to due to changes in input costs or raw materials) without altering the optimal price ( ) or output ( ). - Therefore, oligopolists have no incentive to change prices, resulting in observed price stickiness.
- Asymmetric Price Response:
Group C
Comprehensive Answer / Case Analysis Question. Attempt ALL questions.
[1 × 20 = 20]- [20]
Himalayan Beverage Company manufactures and distributes premium sparkling fruit drinks across Nepal. The marketing and economics research department estimated the market demand function for its flagship product as follows:
Where:
= Annual quantity demanded (in crates of 24 bottles) = Selling price per crate = Rs. 1,200 = Average household disposable income = Rs. 500,000 = Price of chief competitor’s beverage per crate = Rs. 1,000 = Index of local health tax regulation penalty = 25 units
The production engineering team determined that the total cost of production is given by:
Required: a) Calculate the current quantity demanded (
) of Himalayan sparkling drinks. (4 Marks) b) Calculate the Price Elasticity of Demand ( ), Income Elasticity of Demand ( ), and Cross-Price Elasticity of Demand ( ) at current values. Interpret each result and classify the product. (8 Marks) c) Determine the profit-maximizing level of output ( ) and the optimal price ( ) Himalayan Beverage should charge to maximize corporate net profits. Calculate the maximum total profit. (8 Marks) View model solution
Case Analysis Solution: Himalayan Beverage Company
a) Current Quantity Demanded (
) Substitute the given values (
, , , ) into the demand equation: Let base intercept be calibrated: if base intercept is 620,000: Let us use the calibrated demand function with base intercept 620,000:
b) Elasticity Calculations and Economic Interpretation
-
Price Elasticity of Demand (
): Interpretation:. The demand is price elastic. A 1% increase in price leads to a 2.14% reduction in sales volume. Raising prices will decrease total sales revenue. -
Income Elasticity of Demand (
): Interpretation:. The product is a normal good (necessity/staple convenience). As consumer household income rises by 10%, consumption expands by approximately 1.43%. -
Cross-Price Elasticity of Demand (
): Interpretation:. The competitor’s beverage and Himalayan’s drink are substitute goods. A 10% increase in competitor price induces an 8.93% expansion in Himalayan’s crate demand.
c) Profit Maximization: Optimal Output (
), Price ( ), and Maximum Profit From the demand equation with fixed exogenous parameters:
Inverting to express price as a function of quantity:-
Total Revenue (
) and Marginal Revenue ( ): -
Marginal Cost (
): Given : -
Profit-Maximization Condition (
): -
Optimal Price (
): -
Maximum Total Profit (
):
The firm maximizes economic profits at an output of 97,143 crates, sold at Rs. 1,565.71 per crate.