Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Administration in Finance (BBA-F)
Course Description
:This course is core in nature which embodies the components such as strategic management, external environment analysis, internal environment analysis, strategic options, strategy evaluation and choice, and strategy implementation and control. These areas facilitate students for acquiring adequate knowledge and skills to startup and manage any business entity in the competitive business world. Course Learning Outcomes On completion of this course, the students will be able to: Define business strategy and their types; Explain the business strategy formulation process; Define and design organizational vision, mission, and objectives of different organizations on the basis of nature and scale; Conduct environmental scanning based on competition and use in strategic formulation process; Identify the competitive advantages of any organization; Formulate, analyze and chose the strategies based on suitability, feasibility and acceptability; Identify factors affecting strategy implementation in Nepalese financial institution;
Course Objective
:This course aims to impart knowledge and understanding to students’ on strategic management and its practices enhancing the gauge of knowledge of business mission and visions, business environments, strategic formulations and choice, strategy implementatio n, evaluation and control to gain competitive advantages of business organizations. It is designed to provide knowledge and skills to students’ for business environment analysis and craft appropriate strategy in the competitive world. Course Description This course is core in nature which embodies the components such as strategic management, external environment analysis, internal environment analysis, strategic options, strategy evaluation and choice, and strategy implementation and control. These areas facilitate students for acquiring adequate knowledge and skills to startup and manage any business entity in the competitive business world. Course Learning Outcomes On completion of this course, the students will be able to: Define business strategy and their types; Explain the business strategy formulation process; Define and design organizational vision, mission, and objectives of different organizations on the basis of nature and scale; Conduct environmental scanning based on competition and use in strategic formulation process; Identify the competitive advantages of any organization; Formulate, analyze and chose the strategies based on suitability, feasibility and acceptability; Identify factors affecting strategy implementation in Nepalese financial institution;
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Introduction
- Concept of strategy
- Levels of strategy
- Meaning of strategic management
- Elements of strategic management
- Strategic management process
- Concept and features of strategic planning
- Strategic decision
- Importance of strategic management
- Strategic manageme nt practices in Nepalese financial institutions.
Unit 2. Vision, Mission, Objectives and Strategy
- Meaning of vision
- Communicating the strategic vision
- Crafting a mission statement
- Linking vision and mission with company objectives
- Object ives and their levels
- Crafting good objectives
- Liking objectives and strategies
- Comparative analysis of vision, mission, objectives of leading Nepalese financial institutions.
Unit 3. Environmental Analysis for Strategic Management
- Concept of business environment
- Relationship between business environment and strategic management
- Types of business environment
- Process of external environment analysis: scanning, monitoring forecasting and assessment
- Scenario planning
- PEST analysis
- The competitive environment of industry - Porter’s Five Forces Framework, strategic groups analysis
- Meaning and types of internal environment
- Internal environment analysis: value chain
- The resource -based view: resources types, competencies, core compet encies and distinctive capabilities
- Analysis of business environment for Nepalese financial institutions.
Unit 4. Strategy Formulation and Choice
- Concept of strategy formulation
- Different perspectives on strategy formulation
- Corporate level strategies
- Portfolio analysis - Boston Consulting Group Matrix and The General Electric, McKinsey Matrix
- Business level strategy: generic competitive strategies, a resource-based view to strategy formulation
- The industry life -cycle
- Strategy evaluation
- Choice of strategy: suitability, feasibility and acceptability.
Unit 5. Strategy Implementation
- Concept of implementation
- Basic requirement for strategy implementation
- Organizational structures: the entrepreneurial, functional, divisional, matrix and network
- Leadership capabilities in strategic implementation
- Strategic change
- Factors affecting strategy implementations in Nepalese financial institutions.
- Basic Book Pearce, J.A., Robinson, R. B. & Mittal, A. Strategic Management: Formulation, Implementation and Control. New Delhi: McGraw Hill.
Suggested Readings:
Hitt M.A., Ireland, R.D. & Hoskisson, R.E. Strategic Management. Stamford: Cengage Learning. Jauch, L.R. & Glueck, W.F. Business Policy and Strategic Management . Delhi: McGraw -Hill. Pearce II, Johnson, G. & Scholas, K. Exploring Corporate Strategy. New Delhi: Prentice Hall of India. Kazmi, A. Business Policy and Strategic Management. New Delhi: Tata McGraw Hill. Thompson, A., Peteraf, M.A., Gamble, J.E., Stri ckland, A.J. & Jain A.K. Crafting and Executing Strategy. Delhi: McGraw-Hill. Wheelen, T.L. & Hunger, J.D. Strategic Management and Business Policy. New Delhi: Pearson Education. Eighth Semester Syllabus S.No. Course Code Course Name Credits Remarks 1 Concentration III 3 2 Concentration IV (Research and Seminar) 4 Elective III 3 5 Business Ethics and Corporate Governance Total 15 Credits