Tribhuvan University
Faculty of Management
Office of the Dean
Bachelor of Business Studies (BBS)
Course Description
:This course, through spotlight on building business language competence and improving reading and writing skills, helps students become successful communicators in business situations. It makes use of three-pronged approach to enable them to hone their grammar and mechanics, and critical reading and writing skills.
Course Objective
:The objective of this course is to help students use their general English skills in interdisciplinary contexts with lessons covering vocabulary and grammar exercises. It also aims to broaden students’ literary readings in order to enrich their linguistic competence, comprehension ability, writing and presentational skills in business domain.
Learning Outcomes:
The following objectives specify that the business students, at the conclusion of the course, should be able to:
- improve linguistic competence at lexical, structural/ grammatical levels
- comprehend literary texts and writing modes
- produce correct sentences, cohesive paragraphs and organized texts
- respond the literary and business readings critically and analytically
- boost competence towards global understanding thereby strengthening their confidence in using English in professional and social scenarios
Course Contents:
Lecture hours show the approximate classroom time allocated to each unit.
Unit 1. Grammar and Writing Mechanics
- Sentences: Elements, Varieties, Patterns, Types, Faults
- Nouns, Pronouns and Antecedents
- Verbs, Tenses, Subject-Verb Agreement
- Modifier and Connector: Modifiers, Prepositions, Conjunctions
- Mechanics: Punctuation, Capitalization, Numbers
Unit 2. Using the Business language
- Fundamentals of language
- Language and Meaning
- Language, Society and Culture
- Stylistic Features
- Functions of Language Using Language Effectively
- Strong Words
- Coherent Paragraphs
- Commonly Confused Words
Unit 3. Business Vocabulary
- Importance of Business vocabulary
- Vocabulary in Use
- Business Specific Terminologies, Idioms and Expressions
- Vocabulary in Communication Situations
- Vocabularies in Writing Situation
- Vocabularies in Speaking Situation
- Ways to Improve Business Vocabulary
Unit 4. Business Communication Messages
- Written
- Oral
- Visual Messages
- Electronic Messages
- Nonverbal messages
Unit 5. Business Writing
- Brochures: Guidelines and Instructions
- Media Stories, Releases and Advertisements: Media Stories, News Reports
- Articles and Stories
- Broadcasting Stories
- Press Releases
- Effective Media Relations
- Advertisements
Unit 6. Reading Strategies and Writing Process
- Reading to Write: Becoming a Critical Reader
- Brent Staples. “Cutting and Pasting: A Senior Thesis”
- Note-Making
- Summarizing
- Invention
- Arrangement
- Drafting and Revising
- Editing and Proof Reading
- Paragraph Writing.
Unit 7. Patterns of Writing
- Narration: Sandra Cisneros: “Only Daughter”
- Bonnie Smith-Yackel: “My Mother never Worked”
- Description: Jhumpa Lahiri: “Rice”
- Heather Rogers: “The Hidden Life of Garbage”
- Cause and Effect: Stan Cox: “The Case against Air Conditioning”
- Lawrence Otis Graham: “The ‘Black Table’ is still There”
- Comparison and Contrast: Bharati Mukherjee: “Two Ways to Belong in America”
- Amy Chau: “Why Chinese Mothers are Superior”
- Definition: Judy Brandy: “I want a Wife”
- Gayle Rosenwald Smith: “The Wife-Beater”
- Argumentation: Alex Tabarrok: “The Meat Market”
- Daniel Engber. “Let them Drink Water!”
Prescribed Texts:
Kirszner, Laurie G. & Stephen R. Mandell (2012). Patterns for College Writing: A Rhetorical Reader and Guide. Boston: Bedford/St. Martin’s. Holmes, H.I. (2019). English for Business Studies. Kathmandu: Buddha Publications
Suggested Readings:
Tickoo, Champa & Jaya Sasikumar (1979). Writing with a Purpose. New Delhi: Oxford. Guffey, Mary Ellen & Carolyn M. Seefer (2011). Business English. Ohio: Cengage Learning. Oxford Business English Dictionary for Learners of English. Oxford: OUP.